Live Events Associate
Posted 17hrs ago
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Job Description
Mattel live-events associate managing Day Out With Thomas touring events across the US and Canada. Coordinating railroad partners, marketing, retail operations, logistics, and onsite execution.
Responsibilities:
- Serve as the main point of contact for assigned host railroads
- Manage site planning, marketing, retail operations, and activities planning for assigned events
- Review and provide input on marketing, site layout, entertainment, and final operating plans
- Coordinate internal and railroad partners to improve event experiences
- Travel to assigned events and assist with setup, execution, and breakdown
- Set up inflatables, banners, retail racks, merchandise, gift shops, and play areas
- Ensure the Thomas replica remains pristine and on brand
- Observe events and identify improvement opportunities
- Pack and ship event assets, merchandise, and touring equipment
- Create event reports and submit final invoices and return information
- Clean and repair touring crates and track touring assets
- Develop ideas and proposals for new event assets
- Obtain daily ticket-sales documentation and monitor weekend capacity
- Communicate national marketing initiatives and drive reactive marketing programs
- Review, recommend, and approve railroad marketing and advertising plans
- Run post-event reports, including ZIP-code and promo-code analyses
- Champion social media, influencer, and special marketing efforts
- Brainstorm seasonal theme activations and onsite delivery
Requirements:
- 4+ years of experience
- Bachelor's degree preferred or equivalent years of experience
- Ability to travel approximately 70% of the time
- Ability to lift approximately 30 lbs
- Live events, themed attractions, or ticketed touring shows experience preferred
- Strong written and oral presentation and communication skills
- Self-motivated and proactive
- Team player with strong interpersonal skills and ability to build relationships with internal and external partners
- Ability to lead and manage teams
- Highly organized and detail oriented
- Ability to work independently
- Strong project management skills
- Proficiency in Microsoft Word, Excel, PowerPoint, and Outlook
- Professional representation of Mattel while traveling and working with partners
- Demonstrated growth mindset, curiosity, continuous learning, and ability to embrace challenges
Benefits:
- Competitive total pay programs
- Comprehensive benefits
- Resources to help empower a culture where every employee can reach their full potential
- Remote work arrangement
- Inclusive workplace and culture of belonging
- Talent Community and job alerts




















