Manager, Paid Search
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Job Description
Paid Search Manager driving customer acquisition for DTC and subscription businesses. Leading paid search strategy and optimization across various platforms for growth.
Responsibilities:
- **Position Responsibilities:**
- Own paid search strategy and day-to-day execution across platforms including Google Ads, Microsoft/Bing Ads, and emerging search opportunities
- Manage full-funnel paid search campaigns (brand, non-brand, competitor, shopping, and retargeting) to drive customer acquisition and subscription growth
- Conduct ongoing keyword research, query mining, and account structuring to improve efficiency and scalability
- Optimize toward core growth metrics such as CAC, ROAS and LTV
- Develop and execute testing roadmaps across bidding strategies, match types, ad copy, landing pages, and feed optimizations
- Own forecasting, budgeting, and pacing of paid search spend to ensure efficient growth
- Monitor and adapt to platform updates (e.g., automation, Performance Max, attribution changes) and industry best practices
- Analyze performance data and translate insights into clear recommendations for stakeholders and leadership
Requirements:
- **Basic Qualifications/skills:**
- 3–5+ years of experience managing paid search programs, preferably for DTC and/or subscription-based businesses
- Proven track record of scaling paid search while maintaining or improving efficiency
- Strong understanding of growth marketing principles, experimentation, and performance measurement
- Deep expertise in Google Ads, including search, shopping, and Performance Max campaigns
- Strong analytical skills and comfort working with dashboards, attribution models, and testing frameworks
- Ability to operate independently in a fast-paced, performance-driven environment
Benefits:
- **Salary Range: $135,000 - 160,000**
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