Marketing Account Manager
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Job Description
Marketing Account Manager leading client relationships, retention, renewals, and account growth for SmartBug Media, a HubSpot-focused digital agency. Advocating for clients while coordinating strategy and delivery teams.
Responsibilities:
- Serve as the primary relationship lead and main point of contact for client communication
- Build trusted-advisor relationships with client stakeholders and C-suite executives
- Own client meeting cadence, including agendas, recaps, follow-ups, and action-item tracking
- Solicit client feedback, conduct NPS and satisfaction check-ins, and identify friction points
- Communicate and reinforce strategy roadmaps, translating agency work into business value
- Own client happiness, account retention, onboarding, and account health monitoring
- Act as the internal voice of the client and resolve high-level concerns or business pivots
- Monitor account financial health, manage scope, and handle change-order conversations
- Own renewal timing and renewal conversations with Sales, Finance, and delivery leadership
- Identify account expansion opportunities and partner with Sales and Strategy on additional services
- Drive collection of client reviews, case studies, and awards
- Develop fluency in clients’ business models, buyers, success metrics, industries, and relevant systems
- Maintain HubSpot and client-side platform literacy for credible status, reporting, and value discussions
Requirements:
- 5–7 years in high-level account management or client services within a digital agency environment
- High EQ with proven ability to manage complex human dynamics and build trust with senior-level executives
- Exceptional verbal and written communication skills, with a focus on storytelling the value of the agency’s work
- Highly organized and detail-oriented, with ability to manage multiple accounts and competing priorities
- Understanding of agency economics, including retention metrics, lifetime value (LTV), and account growth
- Sufficient HubSpot ecosystem knowledge to discuss project status and strategic value with clients
- Bachelor’s degree in Communications, Marketing, Business, or a related field
- Strongly preferred: experience in a HubSpot Partner agency environment or with HubSpot-centric client engagements
- Strongly preferred: familiarity with CRM platforms, particularly HubSpot
- Strongly preferred: experience with customer success platforms such as Gainsight or ChurnZero
- Strongly preferred: experience managing a portfolio of accounts with $1M+ in combined ARR
- Strongly preferred: remote client-facing experience in a distributed environment
- Strongly preferred: background in digital marketing, inbound strategy, or marketing operations
- Strongly preferred: experience facilitating executive business reviews (EBRs) or quarterly business reviews (QBRs)
Benefits:
- Fully remote work
- Remote-by-design distributed team
- Client-facing professional development through executive and strategic account work
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