Marketing Domain Expert – Subject Matter Expert
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Job Description
Marketing Subject Matter Expert leading workflows and evaluations for Generative AI marketing models. Collaborating to enhance insights and brand strategies through data curation and feedback.
Responsibilities:
- Define core marketing workflows such as campaign planning, segmentation, attribution modeling, media mix optimization, product positioning, and brand management.
- Develop realistic test cases and evaluation metrics to measure how effectively AI systems perform tasks like creative ideation, market analysis, customer segmentation, and message optimization.
- Assess the model’s performance across marketing functions including consumer insights, content marketing, brand strategy, marketing analytics, and PR/crisis communication management.
- Identify, refine, and label high-quality marketing data (e.g., ad copy, campaign results, brand assets) for training and improving AI models.
- Review AI outputs, provide structured feedback, and recommend improvements to enhance the model’s marketing reasoning, accuracy, and real-world applicability.
Requirements:
- 10+ years of professional experience in one or more of the following areas: Brand Strategy / Marketing Communications, Digital Marketing / Performance Marketing, Marketing Analytics / Attribution / Media Mix Modeling, Product Marketing or Go-to-Market Strategy, Market Research / Consumer Insights, Public Relations / Crisis Communication.
- Prior experience in the U.S. Marketing or Advertising sector , ideally with leading companies such as: Omnicom Group, The Interpublic Group (IPG), Accenture Interactive, Publicis Sapient (US-based division of Publicis Groupe), VML (Part of WPP, with a massive US presence), Dentsu (US operations), Havas (US operations), Acxiom, Wieden+Kennedy, BBDO (Part of Omnicom Group).
- Proven ability to translate complex marketing concepts (e.g., attribution modeling, consumer psychology, pricing strategy) into structured frameworks and measurable steps.
- Strong analytical and strategic thinking skills; comfortable working with both creative and data-driven marketing tasks.
- Excellent communication skills In English to articulate marketing concepts to technical and non-technical audiences.
- Familiarity with AI, machine learning, or marketing automation technologies is a plus.
- High attention to detail, strong organizational skills, and a deep understanding of marketing best practices.
Benefits:
- Freelance / Independent Contractor
- Work Location: US, remote
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