Marketing Technology Integration Specialist – Mobility
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Job Description
MarTech Integration Specialist at S&P Global specializing in marketing technology integrations. Responsible for ensuring data flow and system stability across marketing platforms.
Responsibilities:
- Strategic Integration & System Architecture Connect the Dots: Design, build, and maintain integrations between core systems (CRM, Marketing Automation, CDP, Ad Platforms, and Data Warehouses).
- Partner with the Web & Digital Asset Platform Specialist to integrate CMS data and events into downstream systems.
- Marketing & Marketing Ops Partnership: Collaborate with Marketing stakeholders to translate business requirements into technical designs that support scalable campaigns using tools like Marketo, Qualified, ON24, and Cvent.
- API & Middleware Management: Implement and manage API-based integrations (REST/SOAP), webhooks, Marketo Launchpad and iPaaS workflows (e.g., Workato, Zapier).
- Lead Routing: Technical ownership of lead routing processes: routing, enrichment, scoring, and the handoff SLAs between Marketing and Sales (Marketo & SFDC).
- Unified Customer View: Implement identity resolution (user IDs, anonymous vs. known) to ensure a 360-degree view of the customer across CMS properties and warehouse backend systems.
- Commercial Platforms COE Collaboration: Partner with Data Engineering to develop ETL/ELT pipelines for customer data, ensuring reliability and clear runbooks.
- Troubleshooting & Quality: Troubleshoot integration-related data issues across CRM, MAP, and Analytics, driving root-cause fixes for data hygiene or data mapping issues.
- System Audits: Conduct regular MarTech audits to check the health of current tools, identify integration gaps, and optimize the stack.
- Documentation: Own the "Source of Truth" documentation, including integration architecture diagrams, data dictionaries, and field maps.
- Privacy & Compliance: Collaborate with Data Governance COE to ensure integrations respect consent signals and data handling standards (PII, GDPR etc).
Requirements:
- Degree: Bachelor’s degree in Information Systems, Computer Science, Marketing Technology, or equivalent experience.
- 7+ Years of experience in Marketing Operations or MarTech Engineering
- Technical Proficiency Hands-on experience integrating Adobe Experience Manager (AEM) with downstream marketing and CRM platforms
- API Mastery: Deep experience with OAuth2, token-based auth, rate limits, and pagination.
- Data Literacy: Solid SQL skills and comfort working with data warehouses (Snowflake, BigQuery, or Redshift).
- Stack Experience: 5+ years of experience integrating at least two of the following: CMS: Adobe Experience Manager (AEM) & Marketo forms CRM/MAP: Salesforce & Marketo. Customer data and behavioral data platforms (e.g., Woopra) as integration endpoints. iPaaS: Workato, MuleSoft, or Zapier.
- Operational & Analytical Mindset Systems Thinking: Ability to see how a change in one tool impacts the entire ecosystem.
- Communication: Ability to explain technical "plumbing" to non-technical marketing partners in terms of business value and customer insight.
- Structured Delivery: Comfortable working in sprint-based environments with a focus on QA/UAT and post-release monitoring.
Benefits:
- Health & Wellness: Health care coverage designed for the mind and body.
- Flexible Downtime: Generous time off helps keep you energized for your time on.
- Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
- Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
- Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
- Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.
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