Meta and Google Ads Specialist
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Job Description
Paid Ads Specialist growing e-commerce businesses through Google and Meta advertising. Owning campaigns, analytics, testing, and commercial growth for Australia/APAC clients.
Responsibilities:
- Develop and execute paid media strategies across Google and Meta
- Build, manage, and optimize Google Search, Shopping, Performance Max, Demand Gen, and remarketing campaigns
- Build and scale Meta acquisition, prospecting, and retargeting campaigns
- Identify opportunities to increase revenue, acquire customers, and improve profitability
- Develop testing strategies across campaigns, audiences, creative, messaging, offers, and landing pages
- Analyze ROAS, CPA/CAC, AOV, CVR, CTR, CPC, revenue, and broader commercial performance
- Use GA4 and GTM to understand customer behavior, measurement, and conversion tracking
- Diagnose performance issues across advertising, creative, tracking, and the wider customer journey
- Turn data into clear insights, hypotheses, and recommendations
- Work collaboratively with CRO, UX, development, SEO, creative, and analytics teams
- Communicate performance, challenges, and growth opportunities directly with clients
Requirements:
- 5+ years of paid media experience
- Strong hands-on Google Ads capability across Search, Shopping, Performance Max, Demand Gen, and remarketing
- Experience with Merchant Center and product feeds
- Knowledge of keyword/search-term strategy, audience, bidding, and budget strategy
- Conversion tracking expertise
- Strong hands-on Meta Ads capability across prospecting, customer acquisition, retargeting, campaign and audience strategy, creative and messaging testing, budget allocation and scaling, attribution, and conversion tracking
- Strong working knowledge of GA4 and Google Tag Manager
- Meaningful e-commerce experience highly preferred
- Experience with Shopify/Shopify Plus and/or Adobe Commerce/Magento valuable
- Strong understanding of tracking and attribution
- Experience managing meaningful advertising budgets
- Strong analytical and commercial thinking
- Confidence communicating directly with clients
- Excellent written and spoken English
- Proactive, curious, and accountable approach
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