National Account Manager – eCommerce
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Job Description
National eCommerce Account Manager driving profitable online retail growth for W.C. Bradley Co. across Canadian retail accounts. Owning customer P&Ls, forecasts, digital shelf execution, merchandising, and retail media strategy.
Responsibilities:
- Own the full P&L for assigned eCommerce customers, delivering profitable revenue growth while achieving sales, margin, and profitability objectives.
- Serve as the primary relationship owner for assigned customer accounts and develop trusted partnerships with retail stakeholders.
- Develop and execute annual Joint Business Plans aligned with customer and company growth objectives.
- Lead customer business reviews, line reviews, annual planning meetings, and executive presentations.
- Develop and manage annual sales budgets, forecasts, and promotional plans.
- Partner with Supply Chain and Demand Planning to optimize inventory and in-stock performance.
- Expand product assortment, distribution, and category presence within assigned accounts.
- Develop pricing, promotional, merchandising, and retail media strategies.
- Monitor and improve eCommerce performance metrics including traffic, conversion, Buy Box performance, digital shelf health, content quality, search visibility, ratings and reviews, and advertising performance.
- Lead and develop the merchandising team responsible for digital shelf execution, content, promotions, and online merchandising.
- Analyze sales performance, customer trends, market conditions, and competitive activity to identify risks and growth opportunities.
- Collaborate with Product Management, Marketing, Finance, Supply Chain, Customer Service, and Operations on launches, initiatives, forecasts, profitability, and customer issues.
- Manage customer-specific programs, promotional funding, deductions, and investment opportunities.
- Ensure timely execution of customer requests, item setup, promotional activities, pricing changes, and business initiatives.
- Identify process improvements that enhance operational efficiency, customer satisfaction, and business performance.
Requirements:
- Bachelor’s degree in Business, Marketing, or related field.
- 5+ years of experience in e-commerce sales or a related area.
- Demonstrated experience managing large national retail accounts, preferably including Amazon, The Home Depot, RONA, or other omnichannel retailers.
- 1 to 3 years of supervisory experience preferred, with a proven track record in managing a sales team.
- Bilingual English/French preferred.
- Strong financial and business acumen, including P&L management, budgeting, pricing strategy, margin analysis, and forecasting.
- Deep understanding of eCommerce business drivers, online merchandising, digital shelf optimization, and omnichannel retail strategies.
- Strong analytical skills and ability to interpret sales data, customer insights, and market trends.
- Proficiency in Microsoft Excel and PowerPoint.
- Experience with retailer portals and analytics tools such as Amazon Vendor Central/Seller Central and Home Depot Supplier Hub preferred.
- Experience with syndicated data and analytics platforms such as Salsify, YipIt, and Stackline preferred.
- Familiarity with retail media platforms and digital advertising performance metrics.
- Experience with ERP, CRM, forecasting, and business intelligence tools such as SAP, Power BI, and IBP preferred.
- Travel required.
- No licenses or certifications required.
- For employment within the United States, employment eligibility is confirmed using E-Verify.
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