Partnerships Associate
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Job Description
Partnerships Lead responsible for recruiting and growing partner channel in B2B software. Collaborating with internal teams and maintaining partner relationships for Ketch.
Responsibilities:
- Identify, outreach to, and help recruit new partners (consulting, agency, reseller, and technology ecosystem as needed).
- Create partner segmentation and prioritization (tiering, engagement plans, quarterly goals).
- Build co-marketing / co-selling motions with partners (webinars, content, events, referrals, deal support).
- Own partner cadence: onboarding, enablement, relationship check-ins, and QBRs.
- Maintain strong partner satisfaction and responsiveness (be the “easy to work with” point of contact). Track partner performance, pipeline contribution, and activity; recommend actions to improve outcomes.
- Coordinate internal resources (Sales, Marketing, Enablement) to support partners and remove blockers.
- Support partner contracting and commercial workflows (partner agreements, renewals, updates, compliance steps).
- Ensure partners have the right materials (pitch decks, positioning, product updates, enablement guides).
- Keep partner data organized in CRM/partner tooling; maintain clean notes, next steps, and follow-ups.
Requirements:
- 2-4 years of experience in partnerships, channel, alliances, reseller management, partner marketing, or similar roles in B2B software or services.
- Comfort with commercial details: basic contract flow, negotiation support, and coordinating approvals.
- Strong operating cadence: you’re organized, responsive, and great at follow-through across many parallel partner threads.
- Excellent written + verbal communication; confident running partner calls and business reviews.
- Analytical enough to manage partner KPIs (pipeline, sourced influence, activated partners, engagement).Experience working cross-functionally with Sales and Marketing.
- Big plus : Experience in privacy, security, data governance, martech/adtech, or compliance-adjacent SaaS.
- Big plus: Experience supporting a partner program build (tiering, enablement, deal reg/referrals, partner portals).
- Big plus: Familiarity with common partner motions and expectations for agencies/consultancies.
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