Google Ads Media Buyer – Growth Strategist
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Job Description
Google Ads strategist owning campaigns, attribution, and client relationships for DTC and eCommerce brands. Driving measurable growth through Shopping, PMax, tracking, and incrementality testing.
Responsibilities:
- Own a set of DTC and eCommerce Google Ads accounts end to end
- Act as strategist, media buyer, and direct client point of contact
- Manage monthly budgets ranging from $5,000 to well into six figures
- Present results, plans, and reasoning directly to clients
- Audit campaign and ad group structure, keywords, search terms, negatives, bidding, impression share, feeds, landing pages, audiences, and conversion tracking
- Create Loom audits explaining account findings
- Separate brand and non-brand performance and strategies
- Analyze PMax brand versus non-brand activity and set appropriate targets
- Audit Google auto-applied recommendations, assets, and sitelinks
- Manage Merchant Center feed hygiene, product titles, disapprovals, promotions, Shopping, and PMax delivery
- Own GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
- Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking
- Build landing pages, scripts, reporting, and other assets needed by accounts
- Conduct attribution analysis using NC-CPA, NC-ROAS, geo holdouts, and incrementality testing
- Collaborate directly with clients and defend strategic decisions
Requirements:
- Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
- Demonstrated results involving CPA, ROAS, revenue, and concrete optimization changes
- Specific experience with Shopping and PMax, not only Search
- Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM
- AI-native; already using Claude or equivalent as a working tool
- Ability to build and ship a landing page using Claude or equivalent
- Native or near-native English communication skills
- Ability to explain thinking clearly, present ideas, push back on clients, and raise problems proactively
- Skeptical approach to performance data and willingness to run holdout tests
- Availability for client calls during US Eastern business hours
- Ability to independently own accounts, client relationships, audits, tracking, feeds, landing pages, scripts, and reporting
- Bing experience, Shopify store experience, or Meta advertising experience are bonuses
Benefits:
- Real influence over how Google is run across the agency
- Work on real brands with real budgets
- Aggressive testing and rapid learning
- Trust and autonomy from day one
- Fast feedback
- Opportunity to grow into senior strategy
- Increased responsibility and career growth based on performance
- Remote work with flexible daily schedule; no time clock
- Ability to live anywhere worldwide, subject to US Eastern business-hours client calls
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