Product Marketing Manager
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Job Description
Product Marketing Manager responsible for storytelling, positioning, and market strategies at Knotch. Driving product launches and customer engagement in a fully remote work environment.
Responsibilities:
- Own product positioning and messaging: articulate the unique value of Knotch’s platform to enterprise CMOs and their teams.
- Lead go-to-market strategy for new features, releases, and partnerships, from planning through post-launch impact measurement.
- Develop sales enablement materials - presentations, one-pagers, outbound POVs, and competitive intelligence.
- Collaborate with Product and Sales to define target personas, market needs, and differentiated stories that win deals.
- Build strong relationships with customers to properly understand the voice of the customer.
- Partner with external agencies and contractors to develop content, creative, and campaign assets that amplify Knotch’s message.
- Support event strategy by crafting narratives, materials, and follow-up content that turn in-person experiences into pipeline opportunities.
- Gather and analyze customer and market insights to inform messaging, product strategy, and roadmap priorities.
- Work cross-functionally to ensure consistency across all touchpoints — web, sales, events, and PR.
Requirements:
- 4+ years in B2B SaaS marketing, with significant experience in product marketing or go-to-market strategy
- Strong storytelling skills - you can translate technical capabilities into simple, compelling business outcomes
- Proven success supporting product launches and sales enablement in an enterprise environment
- Experience working with agencies or contractors to deliver creative, content, and campaigns
- Understanding of enterprise marketing buyers (especially CMOs, brand, and analytics leaders)
- Excellent communication, collaboration, and project management skills
- Comfort operating as a self-starter in a fast-paced, high-accountability environment.
Benefits:
- comprehensive medical, dental and vision insurance
- eligibility 401(k) plan
- unlimited PTO
- 10+ company-paid holidays
- a daily company-wide break
- and more!
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