Retention Marketing Manager
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Job Description
Retention Marketing Manager overseeing email strategies and client relationships for DTC and subscription brands. Driving performance and account growth while collaborating with a dedicated team.
Responsibilities:
- Strategy and roadmap for 4 to 6 retainer clients: lifecycle architecture, campaign calendars, segmentation strategy, A/B testing roadmaps, retention KPIs.
- Client relationships: Weekly calls, monthly business reviews, quarterly strategy sessions.
- Performance: Owning email-attributed revenue %, list growth, deliverability, repeat purchase rate, LTV.
- Team leadership: Briefing and reviewing the work of copywriters, designers, and Klaviyo specialists assigned to your accounts.
- Account growth and retention: Spotting upsell opportunities, preventing churn, and turning happy clients into case studies and referrals.
Requirements:
- 5+ years in email/retention marketing
- You've owned the email channel for 8- or 9-figure DTC/CPG/subscription brands, either as the lead strategist at an email marketing agency, or in-house running the program.
- Deep Klaviyo expertise.
- Subscription experience with Recharge, SKIO, Stay AI, or Shopify Subscriptions.
- Excellent written and spoken English.
- Based in the US or Canada, with reliable home office setup and overlap with EST business hours.
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