Sales Development Representative – Digital Commerce
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Job Description
Sales Development Representative generating net-new B2B digital commerce pipeline for Columbus Global. Prospecting, qualifying, and nurturing senior-stakeholder opportunities through multi-channel outreach.
Responsibilities:
- Cultivate opportunities and assist with development of the sales pipeline
- Find accounts and contacts and source/enrich target lists within a defined ICP
- Use ZoomInfo, Clay, LinkedIn Navigator and similar tools to identify trigger events and conduct outreach
- Run tested cadences to convert cold prospects into meetings
- Partner with account executives to turn opportunities into sales
- Work with marketing, sales executives and subject matter experts to plan and execute business development activities
- Follow up on marketing responses, qualify leads and nurture prospects
- Drive net-new business and prospecting, with a strong focus on phone-based activities
- Conduct desk research on prospects and source relevant contact and company data
- Conduct outbound calls, emails, LinkedIn outreach, networking and industry events
- Collaborate with internal and partner marketing and sales teams on co-marketing and co-business development initiatives
- Maintain sales collateral such as case studies and articles
- Monitor trends and pain points in digital marketing and ecommerce
- Conduct initial discovery calls to uncover pain points and identify relevant Columbus services
- Nurture and manage prospect relationships through the sales funnel
- Maintain and update the CRM system
- Create weekly and monthly reports for the Head of Sales
- Qualify 8–10 confirmed meetings per month once ramped
Requirements:
- 3+ years as an SDR/BDR in B2B tech or professional services
- Digital Consultancy and/or previous experience selling DXP, CMS, Ecommerce, PIM and Experimentation solutions are a plus
- Knowledge of technology products and services
- Understanding of lead data and CRM systems
- Proven track record of booking meetings with senior stakeholders, decision makers and C-suite contacts
- Experience conducting outbound prospecting through calls, email, LinkedIn and other channels
- Ability to show results: reply rates, meetings booked and quota history
- Excellent communication and interpersonal skills
- Technology and internet savvy
- Ability to learn software quickly
- Highly organized and self-directed, with strong prioritization skills
- Strong written, verbal and presentation skills
- Strong understanding of B2B sales processes, lead generation methodologies and sales funnel management
- Knowledge of Microsoft Office tools such as Word, Excel and Outlook required
- Past experience working with sales and marketing systems, specifically Microsoft CRM and HubSpot desired
- Experience within the digital commerce space, including e-commerce solutions, industry trends, customer challenges, and digital commerce technology
- Experience with solution selling in a consultative environment
- Hands-on experience with outbound sales techniques
- Experience with DXP and digital commerce services or software sales
Benefits:
- Health Insurance
- Life Insurance
- Vision Insurance
- Dental Insurance
- Short-Term Disability
- Long-Term Disability
- Paid vacation
- Sick leave
- Holidays
- 401(k)
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