Senior Growth Marketing Manager
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Job Description
Senior Growth Marketing Manager overseeing SEO-driven growth and website optimization for Snapdocs platform. Collaborating with cross-functional teams to drive revenue and bookings outcomes.
Responsibilities:
- Own Snapdocs.com end-to-end, including strategy, performance, UX, CRO, SEO, and ongoing optimization
- Lead the planning and execution of a new website initiative (architecture, messaging, SEO migration, CMS, analytics, and post-launch optimization)
- Partner closely with Product Marketing, Brand, Design, Engineering, and external agencies to ensure the website supports multiple personas, verticals, and revenue motions
- Establish a scalable website roadmap that supports expansion into new markets, use cases, and product lines
- Serve as the SEO subject-matter expert, owning technical SEO, on-page optimization, content strategy, internal linking, and site health
- Build and execute a long-term organic growth strategy explicitly tied to pipeline, bookings, and revenue goals
- Partner with content and product marketing to develop SEO-driven narratives for new verticals and buyer segments
- Monitor algorithm changes, conduct audits, and continuously optimize to grow high-intent organic traffic
- Drive inbound demand from a broad set of verticals and buyer types, with a focus on conversion and revenue quality
- Design and execute growth strategies that help Snapdocs enter and scale new verticals and revenue streams
- Identify opportunities across personas, industries, and products — and translate them into demand programs, website experiences, and campaigns
- Support go-to-market efforts for new offerings with targeted acquisition, positioning, and experimentation
- Own experimentation frameworks to validate new verticals, audiences, and motions quickly and efficiently
- Own lead lifecycle strategy including lead nurturing, scoring, routing, and lifecycle automation in HubSpot
- Ensure inbound demand is effectively qualified, routed, and converted in partnership with Sales and CS
- Leverage AI-powered tools to improve efficiency, personalization, and conversion across growth programs
- Build and scale integrated campaigns aligned to business goals and pipeline growth.
- Define campaign objectives, KPIs, and success metrics, and execute the right mix of tactics across audiences and lifecycle stages.
- Own the content calendar and create high-impact messaging, leveraging AI to increase speed and scale while maintaining Snapdocs’ brand voice.
- Ensure campaigns are integrated with website experiences and conversion paths to drive measurable performance.
- Build automated dashboards and reporting to track website performance, SEO impact, funnel conversion, pipeline, and ROI
- Use insights to inform prioritization, experimentation, and continuous improvement
- Regularly communicate results, learnings, and recommendations to cross-functional stakeholders
Requirements:
- 10+ years of experience in growth marketing, demand generation, or digital marketing
- Proven ownership of a B2B website as a primary growth channel, including SEO, CRO, analytics, and CMS management
- Expert-level SEO experience, including technical SEO, content strategy, site migrations, and performance measurement
- Experience leading or playing a major role in a new website build or large-scale redesign
- Demonstrated ownership of pipeline, bookings, or revenue outcomes tied to inbound and digital growth programs
- Experience marketing and selling to broad target audiences across multiple verticals, including driving and converting inbound demand for SMB and commercial accounts
- Demonstrated success helping teams expand into new verticals, audiences, or revenue streams
- Deep expertise with HubSpot (Marketing Hub required; familiarity with Sales, Service, and Commerce Hubs strongly preferred)
- Strong understanding of marketing automation, CRM systems, and lead lifecycle management
- Proven ability to use data, experimentation, and automation to drive measurable business impact
- Hands-on experience managing and optimizing paid media (Google, LinkedIn, Microsoft; certifications a plus)
- Strong analytical skills and comfort working with BI tools (e.g., Tableau, Power BI, Sisense)
- Familiarity with Salesforce (SFDC), database management, and campaign attribution
- Excellent written and verbal communication skills, with the ability to influence cross-functional partners
- Ability to manage complex, multi-workstream projects in a fast-paced environment
- Vendor management and contract negotiation experience
- Bachelor’s degree in Marketing, Business, or a related field.
Benefits:
- Excellent medical, dental, and vision coverage
- 401(k) with up to 4% company match
- 16 weeks of paid parental leave
- Flexible Paid Vacation Time Off + 10 Sick Days for exempt roles
- Generous Accrued Paid Vacation Time Off + 10 sick days for non-exempt roles
- Summer & Winter Break (~1-week each) + 9 Holidays per year
- Healthcare and Dependent Care FSA
- HSA Employer Contribution ($75-150 for individuals, $150-$250 for families)
- $15K Family Building Benefit (lifetime limit)
- Life and Disability Insurance
- $1,500 Annual Lifestyle Stipend to support your well-being
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