Senior Marketing Manager, Demand Generation
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Job Description
Senior Manager of Demand Generation Execution focusing on digital channels for B2B marketing strategies. Leading campaign execution and performance optimization in a SaaS environment.
Responsibilities:
- Own execution of demand generation campaigns across key channels, including: Email marketing (promotional, nurture, lifecycle), Webinar and virtual event marketing, Paid media (search, social, display, retargeting)
- Translate integrated program strategies into detailed execution plans, timelines, and channel tactics.
- Ensure campaigns are launched on time, on budget, and with high quality.
- Own email strategy execution, including segmentation, cadence, testing, and optimization.
- Partner with Marketing Ops to manage marketing automation workflows, lead scoring, and routing.
- Manage paid media execution, either directly (6Sense) or through agency partners.
- Optimize targeting, creative, bidding, and budget allocation to maximize pipeline ROI.
- Own webinar demand execution, including promotion strategy, registration conversion, attendance optimization, and follow-up.
- Lead a team of Campaign Managers
- Track and report on channel-level and campaign performance, including engagement, MQLs, pipeline, and ROI.
- Maintain dashboards and regular reporting cadences in partnership with Marketing Ops.
Requirements:
- 5-7 years of experience in B2B demand generation or digital marketing, preferably in a SaaS environment.
- Deep hands-on experience with email marketing, webinars, and paid media execution.
- Strong command of marketing automation platforms (e.g. HubSpot, 6 Sense, OpenPrise) and paid media platforms.
- Proven ability to optimize campaigns based on performance data and experimentation.
- Highly organized executor with strong project management skills.
- Excellent communication and executive presentation skills.
- Exceptional organizational skills, with the ability to manage multiple workstreams and competing priorities with ease.
- Strong B2B marketing background within the technology sector; cybersecurity experience is a strong advantage.
- Confident working with marketing data, performance metrics, and systems to drive decision-making and continuous improvement.
Benefits:
- Healthcare insurance
- Pension/retirement matching
- Comprehensive life insurance
- Employee assistance program
- Time off plans
- Paid company holidays
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