Senior Product Marketing Manager, Enterprise Measurement & Attribution
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Job Description
Senior Product Marketing Manager leading go-to-market strategy for advanced measurement solutions at Yelp. Collaborating with cross-functional teams to drive adoption and implement innovative marketing strategies.
Responsibilities:
- Develop and execute refine pilot and go-to-market strategies for new and existing attribution solutions and features (e.g. Yelp’s Conversions API)
- Partner with Enablement and go-to-market teams to build and implement targeted adoption strategies to ensure continued growth of critical measurement solutions
- Design and lead research initiatives to understand attribution trends and perceptions among clients and prospects and translate insights into actionable recommendations to inform product and go-to-market strategies
- Collaborate with Product to create and package measurement frameworks and playbooks tailored to key advertiser segments
- Co-develop internal resources and provide ongoing expertise to strengthen measurement knowledge across Yelp’s account teams
- Build compelling narratives and positioning, and create marketing content (web resources, case studies etc) to strengthen Yelp’s market presence
- Represent the voice of the customer in leadership & cross-functional planning forums, ensuring that go-to-market needs and frontline learnings inform roadmap and priorities
- Track and communicate adoption wins & challenges and support ongoing knowledge sharing throughout the organization.
Requirements:
- 8–10 years of relevant experience (including direct work in advertising and adtech/martech measurement solutions)
- 4-6 years in B2B Product Marketing
- Well-versed in privacy trends, attribution methodologies, and advertiser needs for large, enterprise clients
- Experience working with / supporting sophisticated measurement solutions, including conversion APIs
- End-to-end experience owning GTM strategies for technical products and driving research & discovery in ambiguous, fast-moving environments
- Strong analytical and creative skills
- Excellent project management skills and the ability to multitask
- Comfortable leveraging AI-powered tools and technologies to drive insights, optimize workflows, and enhance outcomes
- Clear and persuasive communication in writing and presentations, engaging all levels including C-suite executives
- Values inclusion, enjoys mentoring others, and embraces curiosity and growth.
Benefits:
- Full medical, vision, and dental
- 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter)
- 12 paid holidays, plus one floating holiday
- Up to 14 weeks of parental leave
- Monthly wellness subsidy
- Work from home reimbursement
- Flexible spending account
- 401(k) retirement savings plan
- Employee stock purchase plan
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