Senior Product Marketing Manager, Sports Medicine DACH
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Job Description
Product Marketing Manager driving Stryker’s Sports Medicine portfolio strategy across Germany, Switzerland, and Austria. Leading launches, market analysis, pricing, and commercial enablement.
Responsibilities:
- Develop and execute the marketing strategy for the Sports Medicine portfolio across the DACH region.
- Own marketing planning, product launches, and commercialization activities.
- Analyze market, customer, and competitor data and derive strategic actions.
- Develop positioning, segmentation, and go-to-market strategies.
- Build and maintain relationships with customers, KOLs, and relevant stakeholders.
- Collaborate with Sales on customer engagement, sales strategies, and commercialization concepts.
- Plan and deliver product and sales training programs.
- Own pricing, budget planning, forecasts, and business cases.
- Work with Supply Chain and other cross-functional teams to manage the product life cycle and portfolio development.
- Define and analyze relevant KPIs and optimize marketing initiatives and product launches.
- Report directly to the Senior Manager, Product Marketing Sports Medicine Europe, and contribute to the European marketing team.
- Travel approximately 50%, including customer meetings, European meetings, congresses, trade shows, and visits to the commercial site in Duisburg.
Requirements:
- Bachelor’s degree in Business Administration, Economics, Engineering, or a comparable field, ideally with a focus on Marketing or Sales.
- At least 6 years of relevant professional experience, including at least 3 years in medical device sales or marketing.
- Strong strategic, analytical, and commercial skills.
- Ability to translate market, customer, and competitor insights into actionable recommendations.
- Excellent communication, presentation, and stakeholder management skills.
- Experience working in complex matrix organizations.
- Experience managing multiple concurrent projects and priorities.
- Structured, self-directed, and solution-oriented approach to work.
- Fluent German and English (at least C1 level).
- Proficiency in Microsoft Office.
- Submit your resume in English.
- MBA or comparable advanced degree preferred.
- Experience in Sports Medicine or a comparable orthopedic portfolio preferred.
Benefits:
- Nationwide home office option in Germany
- Flexible field-based work arrangement
- Comprehensive benefits package
- Incentive compensation, such as bonuses and/or commissions, where applicable
- Travel and participation in European meetings, congresses, and trade shows
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