Senior Product Marketing Manager
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Job Description
Senior Product Marketing Manager shaping go-to-market strategy for ConnectWise’s software serving technology solution providers. Driving product positioning, demand campaigns, market intelligence, and sales enablement.
Responsibilities:
- Conceive, develop, and maintain integrated go-to-market strategies to drive demand and execute campaigns in assigned markets
- Support cross-functional teams toward successful go-to-market outcomes
- Research, analyze, and document findings
- Design, deliver, and execute marketing and communication strategies
- Manage multiple projects while remaining detail oriented and data driven
- Analyze marketing strategy performance and recommend improvements
- Create campaign targets and analyze outcomes against strategic objectives and organizational goals
- Develop and execute growth strategies for underperforming products
- Model new product plans and routes to market, including resources and payback periods
- Drive end-to-end planning processes and priority setting
- Partner with executive leadership to align stakeholders, mitigate risks, identify trends, and deliver value
- Develop and manage positioning and messaging for product expansion strategies in new markets
- Identify customer needs, oversee market research, and monitor market trends and competitive landscapes
- Communicate product value propositions and develop sales-process tools
- Identify opportunities to out-position competitors through product differentiation
- Monitor and improve pre- and post-go-to-market internal processes
- Manage market-person mapping and marketing intelligence
- Assist marketing programs that drive product demand
- Collaborate cross-functionally to determine product positioning and timing
- Build relationships to create new products and enhance existing product lines
- Own market requirements, total addressable market sizing, and competitive landscape analysis
- Gather partner input, communicate product strategies, and present data to relevant teams
- Liaise with market and technical participants at user groups, partner events, tradeshows, and roadshows
- Translate technical capabilities into benefits and value propositions for technical and non-technical audiences
- Develop training materials and educational content
- Contribute to thought-leadership blogs and whitepapers
Requirements:
- Bachelor’s degree in related field or equivalent business experience
- 6+ years of relevant experience
- Experience analyzing competitors’ strategy and competitors’ product portfolios down to feature-level expertise
- Ability to manage large projects and processes independently with limited supervision
- Recognized subject matter expert in the applicable work area
- In-depth understanding of the Technology Solution Provider Market and its submarkets
- Ability to present unified product demonstrations to customers and prospects
- Excellent verbal and written communication and presentation skills across business and technology contexts
- Excellent problem structuring, identification, and resolution skills
- Ability to define use cases, detailed personas, key themes, customer lifecycle messaging, differentiated value propositions, ROI, and sales enablement readiness
- Strong business awareness and acumen
- Preferred: MBA or related master’s degree
- Preferred: Product Marketing certification(s)
Benefits:
- 20-40% travel may be required (regional and international)
- Onsite/Hybrid/Remote depending on location
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