Senior Product Marketing Manager
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Job Description
Senior Product Marketing Manager driving go-to-market and growth for ZeroDev, Offchain’s smart account and wallet infrastructure. Connecting product marketing, sales, campaigns and revenue across crypto-native and enterprise audiences.
Responsibilities:
- Develop product positioning, messaging and competitive framing across the ZeroDev product line
- Define go-to-market plans and run launches end to end
- Develop content for landing pages, blogs, emails, demos, social, one-pagers and internal enablement
- Run content, search and lifecycle programs
- Own the X and LinkedIn calendar, SEO and answer-engine visibility, monthly newsletter, nurture flows and customer case studies
- Own growth operations, including HubSpot administration, lead scoring and routing, campaign tracking and funnel dashboards
- Equip Sales with proposals, battlecards, account briefs and discovery prompts
- Collaborate with ecosystem partners to drive adoption and amplify reach
- Contribute to OKRs and performance tracking frameworks
- Manage marketing budget and paid campaigns against named opportunities
- Work closely with Product, Engineering, Legal, Sales and the wider Offchain marketing team to shape positioning, run campaigns and grow ZeroDev’s footprint
Requirements:
- 5+ years of experience in product marketing or a similar function in crypto, fintech, or developer tools and infrastructure
- Demonstrated success launching and scaling product launches end to end, with quantifiable outcomes
- Strong copywriting and storytelling skills - able to distill complexity into clarity
- Hands-on HubSpot experience: workflows, lead scoring, pipelines and reporting
- Analytical in nature, with a strong ability to set up tracking, read funnels and tie marketing work to pipeline and revenue
- Comfort navigating ambiguity and solving open-ended problems with structure and insight
- Daily AI tool user who can build simple agent workflows or automations
- Blockchain Enthusiast. A burning curiosity and/or deep understanding of blockchain technologies
- Experience managing and mentoring team members, fostering a collaborative environment that drives individual growth and team success (bonus)
Benefits:
- Remote-first global workforce + NY office
- Professional reimbursement program (facilitates industry conference attendance, certifications, and more)
- Medical, dental & vision coverage (US + some other countries)
- 401k retirement plan + company match (US only)
- Wellness stipend
- Home office set up / ergonomic equipment program
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