Senior Product Marketing Manager
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Job Description
Senior Product Marketing Manager at FlexGen overseeing go-to-market execution and content strategy for HybridOS™. Collaborating with teams for effective product positioning in the energy storage industry.
Responsibilities:
- Plan and execute product launches, feature releases, and announcements for HybridOS™ and other core offerings
- Collaborate with product and engineering to translate technical capabilities into customer-centric value propositions
- Develop and maintain product messaging frameworks, sales enablement assets, playbooks, and buyer personas
- Work with the content team to create content across the buyer journey: blogs, overview & datasheets, case studies, pitch decks, white papers, webinars, video scripts, and more
- Support the development and execution of targeted campaigns; set KPIs, measure impact and report out on results and learnings
- Lead efforts to gather and synthesize competitive intelligence and industry trends
- Own competitive intel research and development of competitive battlecards and objection-handling guides
- Work closely with product, marketing, and sales to align messaging, campaigns, and product adoption strategies
- Support demand generation initiatives through targeted messaging and content contributions
Requirements:
- 5–7 years of product marketing experience in B2B industries such as energy, manufacturing, software, or industrial technology
- Demonstrated success launching technical products and enabling enterprise sales teams
- Exceptional storytelling and content development skills; able to simplify complex concepts
- Strong analytical skills and experience using market data and performance metrics to refine strategies
- Experience with marketing automation, CRM platforms, and content management tools
- Excellent communication and collaboration skills with a team-first mindset
- Bachelor’s degree in marketing, business, engineering, or a related field
Benefits:
- Equal employment opportunities (EEO)
- Professional development
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