Senior Product Marketing Manager
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Job Description
Senior Product Marketing Manager at PrizePicks leading innovative product marketing strategies for the company’s DFS platform. Collaborating with cross-functional teams to enhance new engaging features.
Responsibilities:
- Own the GTM:
- Lead the go-to-market strategy, positioning, and launch plans for new Pick formats and Innovation Platform features—ensuring alignment across product, creative, media, lifecycle, and community touchpoints.
- Define the Narrative:
- Craft clear, compelling product messaging that articulates the “why it matters” of every launch—making new gameplay concepts intuitive, exciting, and resonant for both casual users and core sports fans.
- Drive Business Growth:
- Partner with Growth, Product, and Revenue teams to drive adoption, session frequency, and repeat engagement through timely feature-led promotions, social mechanics, and community activation strategies.
- Collaborate on Product Development:
- Work hand-in-hand with Product Managers and Designers from concept through build—shaping roadmap priorities, influencing game design and progression systems, and ensuring the player experience aligns with business and brand objectives.
- Fuel Creative Campaigns:
- Translate gameplay innovation into standout creative briefs that inspire paid media, social content, email marketing, and in-app storytelling—making bold ideas feel accessible and viral.
- Champion the Player POV:
- Leverage player insights, user behavior data, and competitive trends to ensure product and marketing decisions reflect real needs, motivations, and whitespace opportunities.
- Lead Cross-Functional Alignment:
- Act as the connective tissue between Product, Analytics, Design, Comms, and Lifecycle—ensuring launches are cohesive, efficient, and player-first.
Requirements:
- 6–8+ years in product marketing, consumer tech, or gaming—ideally with experience launching new products and platforms
- Proven success bringing experimental or 0→1 product concepts to market
- Strong storytelling and messaging development skills—especially for new formats or unfamiliar mechanics
- Experience with financial markets, fantasy sports platforms, free-to-play games, progression systems, social gameplay, or community-driven platforms
Benefits:
- Company-subsidized medical, dental, & vision plans
- 401(k) plan with company match
- Annual bonus
- Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
- Generous paid leave programs, including 16-week paid parental leave and disability benefits
- Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
- Company-wide in-person events and team outings
- Lifestyle enhancement program
- Company equipment provided (Windows & Mac options)
- Annual performance reviews with opportunities for growth and career development
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