Senior Product Marketing Manager
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Job Description
Senior Product Marketing Manager at GoodLeap leading go-to-market strategy for payments technology and financing solutions. Ideal for a strategic marketer experienced in fintech and B2B platforms.
Responsibilities:
- Own and execute go-to-market strategies for B2B payments technology and financing products, with growing responsibility for new SaaS platform capabilities for home improvement trades.
- Develop clear, differentiated product positioning and messaging across payments acceptance, financial workflows, and business operations.
- Partner closely with Product, Sales, Customer Success, and Creative to ensure alignment between product strategy, customer needs, and commercial execution.
- Support early-stage SaaS product go-to-market strategy and execution, including positioning, messaging, and launch readiness.
- Lead cross-functional launches and adoption campaigns for payments and financing products, including new features, programs, and product releases.
- Collaborate with Marketing and Sales to deliver integrated campaigns across lifecycle, demand generation, and customer communications.
- Test, refine, and optimize messaging, channels, and tactics to drive adoption, usage, and revenue impact.
- Enable Sales and Account teams with messaging frameworks, pitch decks, competitive positioning, customer-facing assets, and training materials.
- Support acquisition, activation, and expansion motions by aligning product messaging to contractor, SMB, enterprise, and strategic partner needs.
- Work closely with Sales to refine ICPs, qualification criteria, and funnel strategy across payments, financing, and SaaS offerings.
- Define and track KPIs tied to adoption, activation, conversion, retention, and product-led revenue growth.
- Analyze campaign and product performance to surface insights and continuously optimize go-to-market execution.
- Champion data-driven decision-making across product marketing initiatives.
- Develop a deep understanding of how contractors and home improvement professionals manage payments, financing, and day-to-day business operations.
- Conduct customer, market, and competitive research to inform product positioning and roadmap influence.
- Translate insights into actionable recommendations for Product, Growth, and Leadership teams.
Requirements:
- 7+ years of experience in B2B or B2B2C product marketing, with 4+ years of highly relevant experience within fintech, merchant services, payments technology, or financial services platforms, preferred.
- Strong understanding of merchant services or B2B payments, financing products, and the operational needs of home improvement trade businesses.
- Experience supporting early-stage or evolving product lines, including contributing to go-to market strategy ahead of full launch.
- Proficiency with product marketing, analytics, and campaign tools.
- Highly analytical with strong storytelling, positioning, and messaging skills.
- Excellent communication, collaboration, and stakeholder management abilities.
- Comfortable operating in fast-paced, high-growth environments with evolving product roadmaps.
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