Webinar Marketing Manager
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Webinar Marketing Manager managing strategic webinar programs for Egnyte's secure multi-cloud platform. Driving audience engagement and collaboration through high-value content and events.
Responsibilities:
- Planning and Strategy
- Own calendar of 15+ webinars a month.
- Planning targeted, compelling webinar themes & topics in partnership with Campaigns and Product Marketing, managing timelines and deliverables.
- Align strategy with broader Demand Generation campaigns and Field events, ensuring webinar offers align with themes, buyers’ journey and pipeline goals.
- Work with presenters (Customers, Prod. Marketing, Subject Matter Experts) to ensure they deliver valuable, compelling content.
- Driving Registration & Audience Growth
- Develop targeted multi-channel promotion plan (email, web, social, 3rd party associations & publications) to drive registrations and attendance.
- Manage program execution including timeline, deliverables, specifications, and SLAs to rapidly generate compelling high-converting landing page and email copy, social snippets, for multi-channel promotions.
- Leverage AI to speed up execution and optimize.
- Work with Campaign ops team to build and manage programs in Marketo, including registration forms, confirmation triggers, and calendar invites.
- Database Segmentation: Identify and target specific segments to ensure the right audience is targeted.
- Day-of Production & Execution
- Technical directing within the Zoom platform, managing the green room, audio/video checks, and slide transitions.
- Live Engagement: Moderate live Q&A, launch strategic polls, and manage "Call to Action" buttons to drive mid-webinar demo requests.
- Troubleshooting: Serve as the primary point of contact for technical glitches, ensuring a seamless experience for speakers and attendees.
- AI Repurposing: Use AI video tools to identify high-value moments and quickly clip them for "snackable" social content for the campaigns, email team, and sales reps.
- Sales Enablement & Follow-Up
- Build and deploy sequences in Outreach for XDRs, including personalized talking points and offers based on attendee engagement.
- Configure automated workflows to ensure "Hot Leads" are routed to the appropriate AE in Salesforce immediately.
- Translate attendee behaviors (e.g., questions asked, time spent) into "intent signals" visible to Sales within their SFDC view.
- Deliver a 24-hour turnaround kit for Sales, including a session summary, attendee "hot lists," and pre-written email templates.
- Performance Reporting
- Use Tableau, SFDC and Marketo to track and report on end to end campaign performance
- Tracking, reporting and analyzing campaign and tactic performance using data-driven insights.
- Optimizing based on performance and targets.
Requirements:
- 5+ years in B2B Demand Generation, or Digital Marketing.
- Cross-Functional Diplomat, proven experience partnering with Digital Marketing, Product Marketing, Marketing Ops, Marketing Campaigns, and Sales to hit demand gen pipeline targets.
- Experience with Zoom Webinars, Marketo, Stensul, OutReach, Asana, Tableau and Salesforce (SFDC).
- Sales Engagement - Experience working in a tight sales-marketing partnership; enable XDR with pre and post event engagement
- Proficiency in AI tools for copy generation and in event engagement and program scaling
- Knowledge and experience in demand gen campaigns (i.e. cost per lead, meeting makers, sponsored webinars) a plus, as the role may include diving in to assist with demand gen campaigns
- Excellent communication (verbal and written) and stakeholder management skills, with proven ability to manage multiple projects at once and keep the team informed of status.
- Self-starter with a positive attitude who can prioritize workload in a strict deadline-oriented environment, with excellent time management skills.
Benefits:
- Flexible hours and generous time off (RTO, Responsible Time Off) to help support your work-life balance
- Paid holidays and sick time
- 401(k) with company match
- Health Savings Account (HSA) with a generous employer contribution and Flexible Spending Account (FSA) options
- Up to 12wks of paid Parental and 10wks Adoption Leave to help you grow your family
- Modern and collaborative offices located in Draper, UT; Raleigh, NC; Mountain View, CA; Reading, England, and Poznan, Poland
- Gym, cell phone, and internet reimbursement
- Free well-being apps such as Spring Health for Guardian are offered, as well access to our Employee Assistance Program (EAP)
- Perks include discounted pet insurance, electronics, theme park tickets, travel, plus more
- Your own Egnyte account with lifetime access
- HealthJoy – a benefits navigation app that lets you access your benefits and get answers to your questions all in one place
- One Medical virtual care , providing you with healthcare access across the country
Similar Jobs
Director of Homeschool Marketing
Director of Homeschool Marketing driving multi-channel campaigns to elevate All About Learning Press' market presence. Managing a team and collaborating with stakeholders to achieve strategic growth objectives.
Communication & Marketing – Stage Non Rémunéré
Chargé(e) de communication en stage marketing à distance pour entreprise travaillant sur la santé mentale. Collaborer avec l'équipe sur divers projets et soutenir la communication externe.
Media Buyer – TikTok, Meta Ads
Media Buyer managing and scaling TikTok and Meta Ads campaigns at M&M Fishing. Collaborating with creative teams and focusing on performance optimization for successful outcomes.
Marketing Manager
Marketing Manager developing and executing marketing campaigns for HorizonAX AI products. Leading initiatives in brand representation and generating qualified leads through various strategies.
Program Marketing Manager
Program Marketing Manager responsible for executing partner-driven demand generation for a cybersecurity firm. Collaborating on AWS MDF initiatives and optimizing campaign performance.
Marketing Coordinator
Marketing Coordinator creating content across digital and brand channels for the Specialty Coffee Association. Focused on social media, newsletters, presentations, and marketing campaigns.
Technical Marketing Manager
Technical Marketing Manager at New Relic building stories for an observability platform. Develop applications and produce technical content to support marketing and sales efforts.
EMEA Marketing Manager – Public Safety
Marketing Manager for EMEA Public Safety at ZOLL Medical Corporation. Leading regional marketing strategies across Europe and the Middle East with a focus on medical devices.
Marketing
Connecting with exceptional talent for future marketing roles at Starknet Foundation. Marketing role embedded directly into the business focusing on strategic growth
Field Marketing Specialist
Field Marketing Specialist supporting Canadian Sales organization with customized marketing assets and sales tools. Managing digital asset distribution and collaborating on marketing initiatives.
Senior Partner Marketing Manager
Senior Partner Marketing Manager focusing on partner marketing within B2B SaaS. Creating toolkits, executing campaigns, and leading partner events in a remote capacity.
Senior Director of Field and Partner Marketing
Sr. Director of Field & Partner Marketing driving global marketing strategies connecting MinIO to the market. Overseeing events and partnerships to accelerate revenue and pipeline generation.
Retail Marketing Manager
Manage retail marketing strategies and execution at Javvy Coffee, focusing on in-store and digital media for brand visibility and engagement.
Telemarketer
Outside sales rep for Essel, the leader in construction workforce solutions. Duties include site visits, relationship building, and meeting sales metrics in the Bay Area.
Regional Marketing Manager – APAC
Regional Marketing Manager managing APAC marketing for cybersecurity company. Leading local campaigns, events, and partner marketing initiatives in India and beyond.
Lifecycle Marketing Manager
Lifecycle Marketing Manager driving consumer engagement across channels to enhance retention at DeleteMe. Collaborating with Product and Engineering to optimize customer journeys and outcomes.
Marketing & Communication Subject Matter Expert
Marketing & Communication Subject Matter Expert at Vosyn, shaping global branding and marketing strategies. Leveraging AI expertise to drive communications across diverse markets and platforms.
Marketing Intern
Marketing Intern responsible for video editing and social media management. Gaining hands-on experience in various aspects of marketing activities along with teamwork.
Marketing Designer
Marketing Designer at Solace, a healthcare startup, creating engaging marketing materials for performance-driven channels. Requires experience in designing consumer-facing marketing materials and proficiency in design tools.
Marketing Specialist – Virtual S.A.
Marketing Specialist managing K-12 campaigns for Gophermods, building processes and measuring performance to drive growth.