Business Development Manager – Dealer Channel
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Job Description
Business Development Manager shaping ECOVACS’ European dealer strategy for robotic lawn mowers and pool cleaners. Expanding partner networks, commercial performance, and service ecosystems across markets.
Responsibilities:
- Define and execute a multi-country dealer channel strategy for robotic lawn and pool solutions
- Develop channel segmentation for garden specialists, forestry dealers, service providers, and pool specialists
- Adapt go-to-market approaches to different dealer realities, seasonality, and customer journeys
- Identify and onboard strategic dealer partners and/or distributors across garden and pool channels
- Define expansion priorities by country, region, and channel type
- Own pricing architecture, margin models, and commercial terms for the dealer channel
- Define and monitor KPIs including sell-in, sell-out, inventory turns, margin, and service performance
- Work with Product, Marketing, Supply Chain, and After-Sales on product launches, dealer training and certification, and service ecosystems
- Shape dealer-focused marketing concepts including POS, promotions, demo programs, and events
- Lead and develop Business Development Managers across regions
- Set objectives, coaching standards, and performance expectations
- Act as a role model for structured, data-driven channel management
Requirements:
- 10+ years in dealer-based sales or business development
- Background in either garden / outdoor power equipment / robotic lawn mowers or pool equipment / pool robots / technical pool products
- Proven experience managing multi-country dealer networks in Europe
- Deep understanding of indirect sales and dealer economics
- Strategic thinking combined with hands-on execution
- Ability to manage complexity across different dealer types and cultures
- Fluent English (mandatory)
- At least one major European language; German, French, Italian, Spanish, Swedish, or Norwegian preferred
- Willingness to travel frequently across Europe
- Salary expectations and earliest possible starting date to be included with the application
Benefits:
- The opportunity to work independently in an experienced and highly motivated team
- An exciting position in a dynamic and fast-growing environment
- The chance to develop and implement your own ideas
- Employee discount on Ecovacs robots
- Direct insurance/savings plan
- Job ticket or free parking space
- Subsidy for gym membership
- Fresh fruit, coffee, water and more
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