Demand Generation Manager
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Job Description
Demand Generation Manager at LatamCent focusing on pipeline creation through webinars and paid experiments. Collaborating closely with the CEO and sales team to drive demand generation efforts.
Responsibilities:
- Own pipeline creation through webinars, founder-led content, and paid demand experiments
- Plan and execute 2–4 webinars per month
- Collaborate with the CEO on topics aligned with real buyer pain
- Coordinate speakers, guests, and internal team members
- Build and manage landing pages and registrations
- Own promotion, attendance, follow-up, and post-event reporting
- Repurpose webinars into sales and content assets
- Focus on clarity and consistency over viral content
- Run retargeting campaigns for website visitors and webinar registrants
- Test Google Search campaigns with clear hypotheses
- Manage small budgets responsibly
- Track and report spend, leads, and cost per lead
- Shut down experiments that do not work and explain why
- Join sales calls regularly to understand objections and buyer language
- Translate sales insights into webinars, ads, and content
- Work closely with SDRs and AEs to support pipeline creation
Requirements:
- 3–6 years of B2B demand generation experience
- Proven experience running webinars end-to-end
- Experience marketing to founders, executives, or senior operators
- Strong execution and project management skills
- Comfortable working directly with a CEO
- Data-driven and honest about results
- Fluent English, written and spoken (C2 strongly preferred)
Benefits:
- Direct access to the CEO
- Clear ownership and accountability
- No fluff, no brand theater
- Real impact on pipeline and revenue
- Opportunity to grow into a senior growth role as the company scales
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