Demand Generation Specialist
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Job Description
Demand Generation Manager responsible for executing multi-channel marketing campaigns for local government software company. Improving MQL velocity and managing lead generation efficiency within a B2B context.
Responsibilities:
- Campaign Deployment: They are responsible for the hands-on building and launching of all lead generation campaigns.
- Conversion Rate Optimization (CRO): They own the testing and optimization of all conversion points—landing pages, forms, and calls-to-action (CTAs).
- Budget Efficiency: They manage the day-to-day bidding and targeting in advertising platforms, ensuring the budget is spent on high-performing segments and channels.
- MarTech Management: They manage the technical connections between advertising platforms such as LinkedIn and the Marketing Automation Platform (MAP), and the CRM.
- Lead Nurturing Mechanics: They build, test, and segment the automated email nurture tracks.
- Lead Follow up: Proactively follow up with new prospects after a webinar and after new prospects have connected with the PSD team at an event.
- Reporting: Ensure accurate reporting of new leads and conversations generated.
- Audience Segmentation: They execute precise audience targeting based on defined Ideal Customer Profiles (ICPs).
Requirements:
- Bachelor’s Degree in Business Administration, Marketing, Communications, or a related discipline.
- 3+ years of hands-on experience primarily managing the technical execution of demand generation campaigns in a B2B SaaS environment, with a demonstrable track record of improving MQL velocity and quality.
- Proven track record of generating consistent leads.
- Hands-on experience creating, optimizing, and scaling paid acquisition campaigns across platforms relevant to B2B, such as LinkedIn Advertising.
- Strong working knowledge of Salesforce.
- Deep experience with HubSpot including campaign creation, lead scoring, segmentation, drip campaigns, and complex workflow building.
- Experience designing and executing experiments (A/B testing landing pages, subject lines, ad copy) to continuously improve conversion rates at every stage of the funnel.
- Understanding of how to map different types of content to different stages of the buyer’s journey.
- Proven success working collaboratively with the Sales team to ensure MQL definitions are agreed upon, leads are followed up on quickly, and feedback is incorporated into campaign design.
- Clear, concise communication skills needed for reporting ROI to leadership and collaborating with the content team.
Benefits:
- Competitive Compensation: We offer competitive salaries that recognize your skills and experience.
- Wellness Coverage: Enjoy a comprehensive health and wellness benefits package that keeps you and your family secure and healthy.
- Flexible Working: Work where you thrive! Enjoy remote work flexibility while staying connected to our supportive team.
- Work-Life Balance: Benefit from Flex Hours to manage your personal life and Paid Time Off (PTO) so you can fully recharge.
- Unwind Early: Say hello to summer with our popular Summer Fridays—shorter work weeks to help you kick-start the weekend.
- Culture & Community: Participate in fun social events and contribute to charity initiatives as part of our community focus.
- Career Growth: Our Career Framework provides clear, structured paths for growth and ongoing learning, ensuring you reach your professional goals.
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