Director of Sales – Travel Advisory
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Job Description
Director of Sales growing Under Canvas’ outdoor hospitality travel-trade revenue across the Americas. Developing strategic partnerships, advisor relationships, and distribution channels.
Responsibilities:
- Develop and manage strategic relationships across the travel trade sector markets
- Drive revenue growth and market share through proactive sales activity, strategic account development, partner engagement, and targeted business development initiatives
- Identify and cultivate new business opportunities across established and emerging distribution channels
- Conduct sales calls, partner meetings, training sessions, presentations, and market visits
- Manage travel trade inquiries and provide timely follow-up and partner support
- Represent Under Canvas at trade events, industry functions, roadshows, sales missions, and familiarization programs
- Nurture Under Canvas’ strategic relationship with Hyatt’s Group Sales Organization
- Develop a strategy for Travel Advisor sales
- Build a consortia strategy and business case; oversee the process and own the consortia relationship if pursued
- Maintain market intelligence on trends, competitor activity, consumer behaviors, and distribution developments
- Collaborate with sales, marketing, reservations, revenue management, and camp teams
- Maintain CRM records, sales opportunities, pipeline management, and partner engagement notes
- Prepare sales activity and performance reports and contribute to forecasting, budgeting, and strategic sales planning
- Meet and exceed revenue targets, KPIs, and commercial objectives for the Americas market
- Report to the VP of Sales and work closely with the SVP of Sales & Marketing
Requirements:
- Proven experience in a proactive sales environment within the hospitality, travel, or tourism industry
- Minimum 7 years’ experience in a sales or business development role within the hospitality or travel industry
- Demonstrated success managing strategic travel trade relationships and driving revenue growth across the Americas market
- Strong understanding of the travel trade landscape across the Americas markets, including travel advisors, host agencies, consortia, tour operators, and preferred partner networks
- Demonstrated ability to develop strategic partnerships, drive revenue growth, and manage accounts
- Strong commercial acumen with the ability to identify market opportunities, analyze performance trends, and deliver against sales targets and KPIs
- Excellent relationship management, presentation, communication, and negotiation skills
- Ability to work independently, manage multiple priorities, and operate effectively within a remote sales environment
- Experience using CRM systems and maintaining accurate sales reporting, pipeline management, and account activity records
- Strong knowledge of Microsoft Office Suite
- Willingness and ability to travel regularly throughout the Americas markets and internationally as required
- Experience managing strategic accounts and developing revenue growth opportunities across travel trade channels
Benefits:
- Base Pay and Commission
- Comprehensive benefits package including medical, dental, and vision insurance, plus a 401(k) program
- Company-provided life insurance
- Short-term disability coverage
- Parental leave
- Optional supplemental benefits including hospital indemnity, critical illness and accident insurance, flexible spending accounts, legal services, and an employee assistance program
- Generous discounts on stays across the Under Canvas family of camps and resorts
- Exclusive lifestyle, partner brand, and industry discounts
- Flexible time off to support work–life balance
- Annual bonus
- Additional incentives and benefits
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