Senior Google Ads Buyer, DTC eCommerce
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Job Description
Senior Google Ads Buyer owning Google growth, attribution, and client relationships for DTC eCommerce brands. Managing full-funnel campaigns, feeds, tracking, and landing pages at Sweat Pants Agency.
Responsibilities:
- Own a set of DTC accounts as strategist, buyer, and direct client point of contact
- Manage monthly budgets ranging from $5,000 to well into six figures
- Present results, plans, and reasoning directly to clients
- Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking
- Create Loom walkthroughs of account audits for clients
- Separate brand and non-brand performance and reporting
- Diagnose and manage Performance Max brand versus non-brand activity
- Audit Google auto-applied recommendations, assets, and sitelinks
- Manage Merchant Center feed hygiene, product titles, disapprovals, promotions, and feed impact on Shopping and Performance Max
- Own tracking across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
- Optimize toward new-customer CPA and new-customer ROAS using attribution analysis and geo holdouts
- Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking
- Build and ship landing pages, scripts, and reporting using AI tools
- Defend strategic decisions and communicate account performance directly to clients
Requirements:
- Hands-on Google Ads experience with meaningful spend for DTC and eCommerce brands
- Demonstrated results involving CPA, ROAS, revenue, and specific optimization changes
- Experience with Shopping and Performance Max, not only Search
- Fluency across Search, Shopping, Performance Max, Demand Gen, YouTube, Merchant Center, GA4, and GTM
- Bing experience is a nice to have
- AI-native; already using Claude or equivalent as a working tool
- Ability to build and ship a landing page using Claude or equivalent
- Native or near-native English communication skills
- Ability to explain ideas clearly, sell recommendations, challenge clients constructively, and raise problems early
- Skeptical approach to performance numbers and willingness to run holdout tests
- Ability to work US Eastern business hours for client calls
- Shopify store experience or Meta advertising experience is a bonus
- Willingness to own strategy, client relationships, feeds, tracking, landing pages, scripts, and reporting
Benefits:
- Real influence over how Google is run across the agency
- Work on real brands with real budgets
- Aggressive testing and rapid learning
- Trust from day one
- A lot of autonomy
- Fast feedback
- Opportunity to grow into senior strategy
- Increased responsibility and career growth based on performance
- Remote work with flexible daily schedule; no time clock
- Worldwide hiring
- Client calls during US Eastern business hours, with the rest of the day flexible
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