Senior Google Ads Buyer, DTC eCommerce
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Job Description
Senior Google Ads Buyer owning full-funnel Google campaigns for DTC eCommerce brands. Managing client relationships, attribution, feeds, tracking, and growth across Search, Shopping, and PMax.
Responsibilities:
- Own a set of DTC and eCommerce Google Ads accounts end to end as strategist, buyer, and direct client point of contact
- Manage monthly budgets ranging from $5,000 to well into six figures
- Present results, plans, and reasoning directly to clients and answer for account performance
- Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking before making changes
- Create Loom walkthroughs of account audits for clients
- Manage brand and non-brand activity as separate businesses and report them separately
- Analyze PMax performance and distinguish branded from incremental volume
- Audit Google automation, including auto-applied recommendations, assets, and sitelinks
- Own Merchant Center feed hygiene, product titles, disapprovals, promotions, and feed impact on Shopping and PMax delivery
- Own tracking across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
- Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking
- Build landing pages, scripts, reporting, and other assets needed to remove account constraints
- Optimize toward new-customer CPA and new-customer ROAS using attribution analysis and geo holdouts
- Take client calls during US Eastern business hours
Requirements:
- Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
- Demonstrated results that can be explained using CPA, ROAS, and revenue, including changes made to achieve them
- Experience with Shopping and PMax, not only Search
- Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM
- Bing experience is a nice to have
- AI-native working style; must already use Claude or equivalent as a working tool
- Ability to build and ship a landing page using Claude or equivalent
- Native or near-native English communication skills
- Ability to explain ideas clearly, sell recommendations, push back on client decisions, and raise problems proactively
- Ability to work US Eastern business hours for client calls
- Shopify store ownership/operation or Meta advertising experience is a bonus
- Ability to work independently and take ownership of accounts and client relationships
Benefits:
- Real influence over how Google is run across the agency
- Work on real brands with real budgets
- Aggressive testing and fast learning
- Trust from day one
- A lot of autonomy
- Fast feedback
- Opportunity to grow into senior strategy
- Increased responsibility and career growth based on performance
- Remote work; can live anywhere worldwide
- Flexible schedule outside US Eastern business hours; no time clock
- Output-based evaluation
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