Google Ads Media Buyer, Growth Strategist
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Job Description
Google Ads strategist owning DTC and eCommerce accounts end to end. Managing media buying, attribution, tracking, feeds, landing pages, and direct client relationships.
Responsibilities:
- Own a set of DTC and eCommerce Google Ads accounts end to end
- Act as strategist, media buyer, account manager, and direct client point of contact
- Manage monthly budgets ranging from $5,000 to well into six figures
- Present results, plans, and reasoning directly to clients
- Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking
- Create Loom walkthroughs of account audits
- Manage brand and non-brand campaigns as separate businesses
- Analyze incremental performance and attribution using NC-CPA, NC-ROAS, geo holdouts, and organic lift
- Manage Merchant Center feeds, product titles, disapprovals, promotions, Shopping, and Performance Max delivery
- Audit Google automation, auto-applied recommendations, assets, and sitelinks
- Manage tracking across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
- Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking
- Build landing pages, scripts, reporting, and other tools needed by accounts
- Collaborate directly with clients and defend strategic decisions
Requirements:
- Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
- Demonstrable results involving CPA, ROAS, revenue, and specific optimization changes
- Experience with Shopping and Performance Max, not only Search
- Fluency across Search, Shopping, Performance Max, Demand Gen, YouTube, Merchant Center, GA4, and GTM
- AI-native approach; Claude or equivalent already used as a working tool
- Ability to build and ship landing pages using Claude or equivalent
- Native or near-native English communication skills
- Ability to explain thinking clearly, sell ideas, push back on client decisions, and raise problems early
- Ability to work US Eastern business hours for client calls
- Bonus: experience building or operating a Shopify store or running Meta at spend
Benefits:
- Real influence over how Google is run across the agency
- Work on real brands with real budgets
- Aggressive testing and rapid learning
- Trust from day one
- A lot of autonomy
- Fast feedback
- Opportunities to grow into senior strategy and take on more responsibility
- Remote work and worldwide hiring
- Flexible schedule; no time clock, judged on output
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