Google Ads Media Buyer – Growth Strategist
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Job Description
Google Ads strategist owning full-funnel growth for Sweat Pants Agency’s DTC and eCommerce clients. Managing campaigns, attribution, feeds, tracking, landing pages, and client relationships.
Responsibilities:
- Own a set of DTC and eCommerce Google Ads accounts end to end, with budgets from $5k/month to well into six figures monthly
- Serve as strategist, buyer, and direct client point of contact
- Present results, plans, and reasoning directly to clients
- Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking
- Create Loom walkthroughs of account audits for clients
- Separate brand and non-brand performance and reporting
- Analyze and manage PMax incrementality and branded versus non-branded volume
- Audit Google automation, including auto-applied recommendations, assets, and sitelinks
- Manage Merchant Center hygiene, product titles, disapprovals, promotions, and feed impact on Shopping and PMax
- Manage tracking through GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
- Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking
- Build landing pages, scripts, reporting, and other tools needed by accounts
- Collaborate directly with clients and take ownership of account outcomes
- Work on real brands, test aggressively, learn quickly, and build scalable frameworks
Requirements:
- Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
- Demonstrated results involving CPA, ROAS, revenue, and specific optimization changes
- Specific experience with Shopping and PMax, not only Search
- Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM
- AI-native approach; must already use Claude or equivalent as a working tool
- Ability to build and ship landing pages using Claude or equivalent
- Native or near-native English communication skills
- Ability to explain ideas clearly, sell recommendations, push back on clients, and raise problems proactively
- Ability to work US Eastern business hours for client calls
- Bonus: experience building or operating a Shopify store
- Bonus: experience running Meta at spend
- Bing experience is a nice to have
- Willingness to own strategy, client relationships, campaign performance, feeds, tracking, landing pages, scripts, and reporting
Benefits:
- Real influence over how Google is run across the agency
- Work on real brands with real budgets
- Aggressive testing and rapid learning
- Trust from day one
- A lot of autonomy
- Fast feedback
- Opportunity to grow into senior strategy
- Increased responsibility and career growth based on performance
- Remote work and worldwide hiring
- Flexible schedule; no time clock
- Ability to work during US Eastern business hours for client calls, with the rest of the day flexible
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