Google Ads Media Buyer, Growth Strategist
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Job Description
Google Ads strategist owning DTC and eCommerce accounts end to end for Sweat Pants Agency. Managing full-funnel growth, attribution, client relationships, and performance across Google Ads.
Responsibilities:
- Own a set of DTC and eCommerce Google Ads accounts end to end as strategist, buyer, and direct client contact
- Manage monthly budgets ranging from $5,000 to well into six figures
- Present results, plans, and reasoning directly to clients and answer for account performance
- Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking
- Create Loom walkthroughs of account audits for clients
- Manage brand and non-brand activity as separate businesses and report them separately
- Analyze PMax performance and distinguish branded from incremental volume
- Audit Google's auto-applied recommendations, assets, and sitelinks
- Manage Merchant Center hygiene, product titles, disapprovals, promotions, and feed impact on Shopping and PMax
- Manage GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
- Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking
- Build and ship landing pages, scripts, and reporting using AI tools as needed
- Run attribution analysis using NC-CPA and NC-ROAS, including geo holdouts and incrementality testing
- Take client calls during US Eastern business hours
Requirements:
- Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
- Demonstrable results involving CPA, ROAS, revenue, and changes made to achieve them
- Specific experience with Shopping and PMax, not only Search
- Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM
- AI-native approach; already using Claude or an equivalent working tool
- Ability to build and ship a landing page using Claude or an equivalent tool
- Native or near-native English communication skills
- Ability to explain ideas clearly, sell recommendations, push back on client decisions, and raise problems early
- Ability to work US Eastern business hours for client calls
- Bonus: experience building or operating a Shopify store or running Meta at spend
- Must be comfortable owning client relationships, strategy, buying, audits, feeds, tracking, landing pages, scripts, and reporting
Benefits:
- Remote work and worldwide hiring
- Flexible schedule; no time clock
- Autonomy and trust from day one
- Fast feedback
- Opportunities for professional growth into senior strategy and increased responsibility
- Work on real brands with real budgets
- Aggressive testing and rapid learning
- Influence over how Google is run across the agency
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