Google Ads Media Buyer – Growth Strategist
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Job Description
Google Ads strategist owning campaigns, attribution, tracking, and client relationships for DTC and eCommerce brands. Driving incremental growth through Search, Shopping, Performance Max, and funnel optimization.
Responsibilities:
- Own a set of DTC accounts as strategist, buyer, and direct client point of contact
- Manage monthly account budgets ranging from $5,000 to well into six figures
- Own client relationships, present results and plans, explain reasoning, and answer for account performance
- Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking
- Create Loom audits for clients
- Separate brand and non-brand campaigns and report them independently
- Analyze Performance Max activity and distinguish branded from incremental volume
- Audit Google automation, auto-applied recommendations, assets, and sitelinks
- Manage Merchant Center feed hygiene, product titles, disapprovals, promotions, and feed impact on Shopping and Performance Max
- Manage GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
- Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking
- Build landing pages, scripts, reporting, and other assets needed by accounts
- Optimize toward NC-CPA and NC-ROAS using attribution analysis and geo holdouts
- Collaborate directly with clients and take ownership of end-to-end account outcomes
Requirements:
- Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
- Demonstrable results involving CPA, ROAS, revenue, and changes made to achieve them
- Specific experience with Shopping and Performance Max, not only Search
- Fluency across Search, Shopping, Performance Max, Demand Gen, YouTube, Merchant Center, GA4, and GTM
- Bing experience is a nice to have
- AI-native approach; already using Claude or an equivalent as a working tool
- Ability to build and ship a landing page using Claude or an equivalent
- Native or near-native English communication skills
- Ability to explain thinking clearly, sell ideas, push back on client decisions, and raise problems proactively
- Ability to work US Eastern business hours for client calls
- Skeptical, incrementality-focused approach to performance data
- Experience building or operating a Shopify store is a bonus
- Meta advertising experience at spend is a bonus
Benefits:
- Real brands with real budgets
- Trust and autonomy from day one
- Fast feedback
- Growth into senior strategy and increased responsibility
- Opportunity to influence how Google is run across the agency
- Aggressive testing and rapid learning
- Opportunity to build scalable frameworks
- Long-term growth for successful performers
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