Google Ads Media Buyer – Growth Strategist
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Job Description
Google Ads strategist owning full-funnel growth for Sweat Pants Agency’s DTC and eCommerce clients. Managing Google campaigns, attribution, feeds, tracking, landing pages, and direct client relationships.
Responsibilities:
- Own a set of DTC and eCommerce Google Ads accounts end to end, including strategy, buying, and direct client contact
- Manage monthly budgets from $5,000 to well into six figures
- Present results, plans, and reasoning directly to clients
- Audit campaign and ad group structure, keywords, search terms, negatives, bidding, impression share, feeds, landing pages, audiences, and conversion tracking
- Create Loom walkthroughs of account audits for clients
- Manage brand and non-brand activity as separate businesses and report them separately
- Evaluate and optimize PMax for incremental performance and distinguish branded from non-branded volume
- Audit Google automation, auto-applied recommendations, assets, and sitelinks
- Manage Merchant Center feed hygiene, product titles, disapprovals, promotions, Shopping, and PMax delivery
- Own tracking across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
- Diagnose and fix bottlenecks involving creative, offers, AOV, landing pages, checkout, or tracking
- Build landing pages, scripts, reporting, and other solutions using AI tools
- Use attribution methods including NC-CPA, NC-ROAS, geo holdouts, and brand-search testing
Requirements:
- Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
- Demonstrated results involving CPA, ROAS, revenue, and implemented improvements
- Specific experience with Shopping and PMax, not only Search
- Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM
- Bing experience is a nice to have
- AI-native; already uses Claude or equivalent as a working tool
- Ability to build and ship a landing page using Claude or equivalent
- Native or near-native English communication skills
- Ability to explain ideas clearly, sell recommendations, challenge clients constructively, and raise problems early
- Skeptical approach to performance data and willingness to run holdouts
- Availability during US Eastern business hours for client calls
- Own Shopify store or Meta advertising experience is a bonus
- Willingness to own problems end to end and work without a ticketing system or tightly defined scope
Benefits:
- Real brands with real budgets
- Trust and autonomy from day one
- Fast feedback
- Opportunity to grow into senior strategy and take on more responsibility
- Remote work and worldwide hiring
- Flexible schedule; no time clock, judged on output
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