Google Ads Media Buyer, Growth Strategist
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Job Description
Google Ads strategist owning client accounts, funnels, tracking, and growth for Sweat Pants Agency’s DTC and eCommerce brands. Managing Google campaigns, attribution, feeds, landing pages, and client strategy.
Responsibilities:
- Own a set of DTC accounts as strategist, buyer, and direct client point of contact
- Manage Google Ads budgets ranging from $5,000 per month to well into six figures per month
- Present results, plans, and reasoning directly to clients
- Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking
- Create Loom walkthroughs of account audits
- Separate brand and non-brand performance and reporting
- Diagnose branded versus incremental performance in PMax
- Audit Google automation, auto-applied recommendations, assets, and sitelinks
- Own Merchant Center feed hygiene, product titles, disapprovals, promotions, Shopping, and PMax delivery
- Manage GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
- Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking
- Build and ship landing pages, scripts, and reporting using AI tools
- Optimize toward NC-CPA and NC-ROAS using attribution analysis and geo holdouts
Requirements:
- Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
- Demonstrable results involving CPA, ROAS, revenue, and changes made to achieve them
- Specific experience with Shopping and PMax, not only Search
- Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM
- Bing experience is a nice to have
- AI-native; Claude or equivalent must already be used as a working tool
- Ability to build and ship a landing page using Claude or equivalent
- Native or near-native English communication skills
- Ability to explain thinking clearly, sell ideas, push back on client decisions, and raise problems early
- Skepticism toward own numbers and willingness to run holdouts
- Ability to work US Eastern business hours for client calls
- Shopify store or Meta advertising experience is a bonus
- Ability to own client relationships, account strategy, buying, audits, feeds, tracking, landing pages, scripts, and reporting
Benefits:
- Real influence over how Google is run across the agency
- Work on real brands with real budgets
- Aggressive testing and rapid learning
- Trust from day one
- A lot of autonomy
- Fast feedback
- Opportunity to grow into senior strategy
- Increased responsibility and growth based on performance
- Remote work; live anywhere
- Flexible schedule outside US Eastern client-call hours
- No time clock; judged on output
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