Google Ads Media Buyer / Growth Strategist
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Job Description
Google Ads strategist owning DTC and eCommerce accounts end to end at Sweat Pants Agency. Managing campaigns, attribution, funnels, tracking, and direct client relationships.
Responsibilities:
- Own a set of DTC and eCommerce Google Ads accounts end to end
- Serve as strategist, media buyer, and direct client point of contact
- Manage monthly budgets from $5,000 to well into six figures
- Present results, plans, and reasoning directly to clients
- Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking
- Create Loom audits for clients
- Separate brand and non-brand performance and manage them differently
- Analyze PMax branded versus incremental volume
- Audit Google's auto-applied recommendations, assets, and sitelinks
- Manage Merchant Center hygiene, product titles, disapprovals, promotions, and feed delivery
- Manage GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
- Diagnose and fix bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking
- Build landing pages, scripts, and reporting solutions
- Optimize for NC-CPA and NC-ROAS
- Run geo holdouts and evaluate incrementality
Requirements:
- Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
- Demonstrable results involving CPA, ROAS, revenue, and specific changes made
- Experience with Shopping and PMax, not only Search
- Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM
- AI-native approach; required use of Claude or equivalent as a working tool
- Ability to build and ship landing pages using Claude or equivalent
- Native or near-native English communication skills
- Ability to explain thinking clearly, sell ideas, push back on client decisions, and proactively raise problems
- Ability to work US Eastern business hours for client calls
- Bing experience is a nice to have
- Experience building or operating a Shopify store is a bonus
- Meta advertising experience at spend is a bonus
Benefits:
- Remote work; can live anywhere and work worldwide
- Flexible schedule; no time clock
- Autonomy and trust from day one
- Fast feedback
- Opportunities for professional growth into senior strategy and increased responsibility
- Work on real brands with real budgets
- Aggressive testing and rapid learning
- Influence over how Google is run across the agency
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