GTM Specialist, Attribution, ROI, Performance
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Job Description
Lean Layer, a RevOps agency, seeks a GTM Specialist to build attribution, ROI, and performance reporting systems. Consulting across CRM, marketing automation, integrations, and BI platforms.
Responsibilities:
- Design and implement marketing source tracking, UTM capture, campaign tracking, and attribution models
- Build integrations between CRM, marketing automation, advertising, sales, and reporting platforms
- Configure CRM and campaign data capture to support accurate attribution
- Build marketing ROI, funnel conversion, pipeline contribution, and sales performance reporting
- Define, calculate, and validate GTM metrics, including sourced and influenced pipeline and conversion rates
- Identify and resolve data capture, inconsistent definition, and reporting accuracy issues
- Use automation and AI to improve data quality, reporting, and analysis
- Work directly with clients to understand reporting requirements, data sources, and current systems
- Assess tracking and reporting, recommend improvements, and help clients make measurement decisions
- Own implementations from design through configuration, testing, validation, and documentation
- Collaborate with RevOps Consultants and technical specialists across multiple client engagements
- Train client teams to understand and maintain reporting systems
- Develop implementation approaches, templates, and best practices for Attribution, ROI & Performance
- Share technical expertise and emerging technology with the consulting team
- Contribute to workshops, courses, and practical learning content
Requirements:
- 6+ years of hands-on experience in Marketing Operations, Revenue Operations, GTM Analytics, Business Intelligence, or similar roles
- Proven experience implementing marketing attribution, source tracking, campaign reporting, and GTM performance measurement in B2B environments
- Strong Salesforce and HubSpot experience, including CRM reporting, campaigns, custom fields, workflows, and integrations
- Experience with marketing automation platforms such as Marketo, HubSpot, or Salesforce Marketing Cloud Account Engagement
- Experience building first-touch, last-touch, and multi-touch attribution models
- Strong SQL skills and experience connecting and validating data across multiple systems
- Experience building reporting in Looker, Tableau, Power BI, or similar platforms
- Strong understanding of funnel conversion, pipeline attribution, CAC, ROAS, and sales performance metrics
- Comfortable building and troubleshooting integrations across CRM, marketing, and reporting systems
- Comfortable working directly with clients and explaining technical decisions
- Ability to demonstrate personally built attribution models, reporting systems, and dashboards
- U.S. visa sponsorship or transfers are not offered
- Candidates outside the United States may be hired through full-time contractor arrangements
- Preferred: B2B SaaS experience, consulting or agency experience, Snowflake, BigQuery, dbt, conversation intelligence and sales activity data, AI for data validation/reporting/analysis, Python or JavaScript, and technical training or educational content experience
Benefits:
- Commission and bonus opportunities are offered
- Full-time contractor arrangements for hires outside the United States
- Opportunity to contribute to Deep Dive workshops, courses, and practical learning content
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