GTM Specialist, Demand Orchestration – Outbound
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Job Description
GTM specialist designing demand orchestration and outbound automation for Lean Layer, a G2-rated RevOps agency. Building client systems across Salesforce, HubSpot, Clay, and AI tools.
Responsibilities:
- Design and implement lead lifecycle, scoring, routing, qualification, and sales handoff processes
- Build outbound and prospecting infrastructure, including data sourcing, enrichment, and CRM integrations
- Implement and connect sales engagement platforms, prospecting tools, and buying signal providers
- Build workflows automating lead and account qualification, prospecting, routing, and follow-up
- Use AI agents and automation to replace repetitive sales and marketing work
- Monitor systems, troubleshoot integrations, and improve data quality and reliability
- Work directly with clients to understand their GTM processes, technology, and business requirements
- Assess existing systems, identify problems, and recommend practical solutions fitting client needs and budgets
- Own technical implementations from design through configuration, testing, launch, and documentation
- Collaborate with RevOps Consultants and specialists across multiple client engagements
- Train client teams to operate and maintain implemented systems
- Develop implementation approaches, templates, and best practices for Demand Orchestration & Outbound
- Share technical expertise and emerging technology with the consulting team
- Contribute to Deep Dive workshops, courses, and practical learning content
Requirements:
- 6+ years of hands-on experience in GTM Engineering, Marketing Operations, Revenue Operations, Sales Operations, or similar roles
- Proven experience building and implementing lead management, routing, enrichment, and outbound automation systems in B2B environments
- Strong Salesforce and HubSpot experience, including CRM configuration, workflows, and integrations
- Advanced Clay experience, including enrichment waterfalls, automated workflows, AI columns, and CRM integrations
- Experience with sales engagement platforms such as Outreach, Salesloft, Apollo, or similar tools
- Experience with routing, enrichment, or intent platforms such as LeanData, Chili Piper, ZoomInfo, 6sense, or UserGems
- Comfortable building integrations using APIs, webhooks, and automation tools such as n8n, Zapier, or Make
- Experience building AI or LLM-based workflows for research, qualification, enrichment, or GTM automation
- Comfortable working directly with clients, explaining technical decisions, and managing implementations
- Ability to demonstrate systems and automations personally built and explain how they work
- B2B SaaS experience, particularly with high-growth companies, preferred
- Consulting or agency experience across multiple client environments, preferred
- Experience with outbound sending infrastructure and email deliverability, preferred
- Experience with modern prospecting and AI SDR tools, preferred
- Ability to write Python or JavaScript when no-code tools are insufficient, preferred
- Experience creating technical training or educational content, preferred
- Must be authorized to work in the United States; the employer does not offer U.S. visa sponsorship or transfers
Benefits:
- Commission and bonus opportunities are offered
- Canadian and Brazilian residents may apply through full-time contractor arrangements
- Opportunity to work remotely
- Opportunity to contribute to technical training, courses, workshops, and learning content
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