Head of Growth, Demand Generation
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Job Description
Head of Growth & Demand Generation at social.plus, scaling demand generation initiatives for social networking technology. Focused on non-paid channels and measurable revenue outcomes.
Responsibilities:
- Increase qualified pipeline and deal velocity through creative, scalable demand generation initiatives
- Own the strategy for non-paid and hybrid demand generation with a clear focus on pipeline creation
- Design and execute scalable growth plays across events, partnerships, social and thought leadership, webinars, roundtables, community-led initiatives, and earned media
- Own the full events strategy including tier-1, tier-2, owned, and partner-led initiatives
- Build and manage a portfolio of revenue-relevant partnerships
- Drive content and social strategies that support sales conversations rather than vanity metrics
- Define and execute a PR and earned media strategy
- Lead and grow the demand generation team over time
Requirements:
- At least 5 years of experience in B2B SaaS growth, demand generation, field marketing, or ecosystem-led growth
- Experience in fast-scaling B2B companies, ideally in Series A to C environments, with exposure to rapid growth phases
- Proven track record of generating pipeline through non-paid or hybrid channels, selling to similar ICPs
- Strong strategic thinker with a high execution bias
- Comfortable being measured on revenue outcomes
- Able to balance creativity with commercial discipline.
Benefits:
- Domestic travel
- Occasional international travel
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