Healthcare Sales & Business Development – Mental Health Partnerships
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Job Description
Outreach Coordinator developing referral relationships for mental healthcare resources at Rivia Mind. Supporting efforts to increase referral volume and expand partnerships across various organizations.
Responsibilities:
- Develop new referral relationships and support ongoing existing relationships with established referring organizations.
- Proactively identify, engage, and secure new referrals through new and emerging referral partner organizations to drive growth.
- Engage in frequent (average 10 per week) travel within assigned territory for onsite drop-ins to new, emerging, or existing referring organizations, onsite meetings, B2B, and B2C events.
- Implement direct sales efforts, including cold calls (average 30 per week), targeted email campaigns (average 100 per week), and print materials delivered during onsite visits.
- Participate in extended travel for territory roadshows, networking events, or conferences, as required (average 3-4 per quarter).
- Utilize data insights to identify new referral source opportunities and tailor sales messages to the respective audience.
- Collaborate with the Marketing team to ensure outreach messaging is aligned with Rivia Mind’s messaging framework.
- Maintain accurate records in Salesforce CRM to track outreach efforts, onsite visits, and relationship status.
- Provide feedback and insights on outreach patterns and where opportunities exist or are lacking to inform the overall outreach strategy.
- Maintain and nurture relationships with existing referring organizations, specifically with individual referring providers, to enhance referral volume and partner satisfaction.
- Collaborate with internal teams to support multi-territory referral strategies and outreach efforts.
Requirements:
- Bachelor's degree in business, marketing, healthcare, clinical field, or related discipline.
- OR - a minimum of 3-4 years of progressive experience in mental/healthcare sales, referral relationship development, or healthcare business development.
- Two to four years of experience developing and maintaining referral relationships in an outreach-related role - OR - prior Sales/Business Development Representative experience.
- Excellent interpersonal skills include the ability to interact effectively and professionally with individuals at all levels, both internal and external.
- Must be able to manage multiple tasks/projects simultaneously within inflexible time frames.
- Experience in finding prospective new referents, soliciting new business and closing on sales opportunities.
- Proven track record of cold calling, outbound sales and CRM records management is required.
- Salesforce Experience is a plus.
- Extensive experience managing, analyzing, and reporting on various data attributes.
- Ability to build & sustain genuine and impactful relationships.
- Creative thinker with a strategic mindset and self-starter mentality.
- Located within 25 miles of a major metropolis.
- Comfortable working autonomously in a remote and multi-location environment.
- Equipped with a valid driver's license in good standing, proof of acceptable auto insurance & a reliable vehicle to conduct site visits and attend certain events.
- Exposure to or interest in developing expertise in university counseling centers, B2B, and/or B2C conversions.
- Proficient with utilizing a diverse range of technology platforms and systems (Google Suite required, company-wide platforms/software like Monday.com and EHR/EMR platforms when applicable).
- Intermediate computer skills and technical aptitude required.
- Willingness to learn about behavioral healthcare and be conversant in industry terminology.
Benefits:
- 3 weeks of front-loaded PTO + 9 paid holidays
- Annual office closure (Dec 25–Jan 1)
- Annual Impact Days for volunteering or professional development
- 401(k) with employer match
- Referral bonus potential
- Annual Continuing Education (CE) Stipend + Flexible Benefit Reimbursement
- Medical, dental, and vision insurance — with EAP and additional wellness programs
- Voluntary benefits, HSA, DCA, FSA (based on plan), transit & parking options
- Bereavement leave (including pet bereavement)
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