Integrated Campaign Manager
Posted 58ds ago
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Job Description
Integrated Campaign Manager developing strategic marketing initiatives for financial services in North America. Collaborating with sales teams to enhance engagement and drive business outcomes.
Responsibilities:
- Partner closely with regional Sales leadership to define focus segments, priority accounts, and marketing priorities that directly support pipeline growth.
- Act as a constant, embedded partner to Sales, serving as the day-to-day marketing lead for US Sales and BDM teams, enabling effective engagement with Tier 1 accounts.
- Plan and deliver integrated, multi-channel campaigns that move priority segments from initial awareness through sustained engagement, shaping brand perception and driving meaningful, sales-led conversations.
- Own regional field marketing, including strategizing and executing, events and offline touchpoints as part of broader campaigns, in tight alignment with Sales, to drive tangible business outcomes.
- Deliver and continuously evolve ABM foundations and plays in collaboration with global teams, with a strong focus on strategic US accounts.
- Track performance and pipeline impact, translating data into clear, actionable insights. Partner with RevOps and Marketing Ops to understand what’s working, what’s not, and where there's an opportunity to support.
- Bring a deep understanding of the US market and customer needs. Translate global strategy into regional inputs, ensuring campaigns and narrative land effectively in the US.
Requirements:
- 5-8 years’ experience in B2B marketing, with a focus on integrated campaigns, field marketing, ABM or demand generation.
- Proven track record working with enterprise / Tier 1 accounts, ideally within financial services, fintech, SaaS or other complex B2B environments.
- Demonstrated experience co-planning pipeline with sales and owning programs that lead to meetings and opportunities, not just activity.
- Comfortable operating as both strategic planner and hands-on operator – from shaping the regional plan with leadership to executing the details.
- Strong relationship-building skills; able to become a trusted partner to senior sales leaders and credible in conversations with C-level stakeholders.
- Data-literate and experiment-minded: able to read dashboards, interpret performance, and propose clear next steps.
- Excellent written and verbal communication skills; able to turn complex ideas into sharp, compelling narratives for senior decision-makers.
Benefits:
- Remote-first flexibility to shape your ideal workday
- Home workplace budget
- Co-working expense coverage
- Individual IT budget for extra equipment
- Top-tier tech and AI-powered tools
- Access to Ideals Academy with numerous courses
- Investment in external learning and development activities
- Guidance in Personal Development Plan creation
- Professional literature and subscriptions coverage
- Support of your passion as a speaker or writer
- Internal talent mobility opportunities
- 100% employer-paid health insurance for US employees with a 401(k) match program
- Mental health activities reimbursement
- Funding for sports competitions
- 20 business days of annual leave
- Paid health-related time off
- Team-building offline and online events
- Budget for meetups with your local team
- Generous internal referral program




















