Marketer – Performance Marketing
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Job Description
Performance Marketer leading ad campaigns for M32 AI in the UK. Focused on driving real growth through effective ad spend management.
Responsibilities:
- Lead hands-on ad creation and A/B testing: Conduct A/B tests on headlines, images, CTAs, formats, and hooks to enhance engagement and ROAS across platforms.
- Conceptualize and execute full-funnel campaigns on Meta, Google Ads, YouTube, TikTok, and more, iterating creatives based on real-time performance data.
- Manage and scale ad budgets from $0 to $1M-$5M ARR range, focusing on efficiency and strong return on spend.
- Optimize advertising budgets by scaling high-performing creative variants and maintaining fresh ad libraries with updated copy, visuals, and videos.
- Monitor key metrics such as CTR, conversion rates, and creative fatigue; apply insights to iterate ad assets and A/B testing strategies.
- Stay ahead of trends in short-form video, UGC-style ads, and platform algorithms to fuel innovative creative experiments.
Requirements:
- Bachelor’s degree in Marketing, Design, Communications, or equivalent experience.
- 5+ years in performance or paid marketing.
- Experience managing ad budgets ($0 to $1M - $5M ARR range) with consistent ROAS outcomes (3x+ preferred)
- Skilled in Meta Ads Manager, Google Ads, YouTube Ads, and LinkedIn Campaign Manager.
- Comfortable with A/B testing, creative optimization, and performance reporting.
- Analytical mindset for interpreting data and driving creative optimizations.
- Excellent communication and collaboration abilities in team settings.
- Experience in B2B or SaaS marketing is highly preferred.
Benefits:
- Competitive salary
- Performance‑based bonuses
- Software for Upskilling & Productivity
- Remote-first culture
- Work from anywhere
- Paid Time Off
- Health Insurance
- High autonomy, low bureaucracy
- Fast-track to leadership for high performers
- US HQ Opportunities
- Direct access to founding team
- High visibility, autonomy and ownership
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