Marketing and Partnerships Manager
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Job Description
Marketing and partnerships manager driving digital acquisition, SEO, CRM funnels, and referral networks for a US-based mental healthcare practice. Managing campaigns and clinical partnerships remotely.
Responsibilities:
- Oversee the promotional and community outreach ecosystem of a US-based clinical practice
- Drive the client acquisition pipeline through digital marketing strategy, paid advertising, digital content, website SEO, and client nurture strategies
- Manage marketing lead flows in Zoho CRM, including intake-source tracking, conversion pipelines, and customer data organization
- Coordinate internal content creators and copywriters and manage social media assets, educational resources, and campaign schedules
- Develop, deploy, and optimize paid social media advertising campaigns targeting the US market
- Collaborate on mental health and wellness content and guide email lead-nurture sequences through the CRM
- Monitor website health, organic traffic, and SEO
- Manage online reviews in accordance with healthcare privacy guidelines
- Create recruitment campaigns for licensed US therapists, clinicians, and clinical interns
- Build referral networks with medical professionals, general practitioners, school counselors, HR managers, and community stakeholders
- Track partnership contacts and communications in Zoho CRM and optimize referral channels
- Identify local US alliance, sponsorship, and educational workshop opportunities
- Monitor KPIs including CRM data integrity, CPL, ROAS, website conversion rates, organic search growth, and referral-network output
Requirements:
- 3–5+ years of digital marketing experience, ideally within healthcare, mental health, wellness, or clinical business environments operating inside the US market
- Strong familiarity with Zoho CRM, including managing layouts, lead scoring, deal pipelines, and views
- Direct experience with advanced Zoho Automations/Workflows, Zoho SalesIQ, or Zoho Analytics dashboards is highly valued
- Basic familiarity with US healthcare standards, including HIPAA considerations regarding public marketing, client reviews, and data handling
- Excellent interpersonal communication skills and ability to pitch partnerships and network with medical/clinical professionals
- Solid understanding of Google Analytics, local SEO fundamentals, and email automation tools
- Ability to work Monday–Friday, 8:00 AM–5:00 PM Pacific Time (U.S.), with a 1-hour lunch break
Benefits:
- 100% Remote (Work from Home)
- Paid Time Off
- Paid U.S. Holidays
- Paid Birthday Leave
- Monthly Health Stipend
- Parental Leave
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