Media Relations Manager
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Job Description
Media Relations Manager shaping earned-media strategy for Baker Tilly’s accounting and advisory services. Leading media outreach, agency partners, executive visibility and reputation management.
Responsibilities:
- Develop and execute media relations strategies advancing Baker Tilly's business priorities, reputation and go-to-market plans
- Translate complex business, industry, regulatory and technical topics into clear messages, story angles and media opportunities
- Counsel the public relations director, firm leaders and subject matter experts on media strategy, reputational considerations, executive visibility and response approaches
- Monitor news and emerging issues and support issues management and crisis communications
- Evaluate awards, rankings, sponsorships and visibility opportunities
- Build and maintain relationships with national business, financial, trade, industry and regional media
- Lead proactive pitching and manage inbound media inquiries
- Prepare and coach executives and subject matter experts for interviews
- Develop briefing materials, talking points, written responses and follow-up plans
- Oversee pitches, press releases, bylined articles, media statements, award submissions and other external materials
- Coordinate post-placement promotion across social media and digital channels
- Direct external public relations agencies and assess performance
- Establish workflows, project plans, timelines and systems for media programs
- Lead agency and internal team check-ins
- Partner with the public relations director on agency scopes, resource allocation and budgets
- Provide functional leadership, coaching, feedback, workload coordination and quality review
- May directly supervise team members
- Collaborate with marketing, social media, creative, internal communications and organizational stakeholders
- Lead or support communications for announcements, mergers and acquisitions, executive initiatives, research and thought leadership
- Establish media relations goals and KPIs
- Monitor and analyze earned media coverage, spokesperson visibility, social engagement and outcomes
- Produce reports and executive-ready updates
- Use performance data and qualitative insights to improve strategy and campaign execution
- Monitor competitor activity and media landscape shifts
Requirements:
- Bachelor's degree in public relations, communications, journalism, marketing or a related field
- Six or more years of progressive experience in public relations or media relations
- Experience leading complex campaigns, agency partners, projects or team members
- Demonstrated success developing media strategies supporting business priorities and securing high-quality national, business or trade coverage
- Strong knowledge of the business media landscape
- Experience building relationships with reporters, editors and producers
- Experience preparing executives and subject matter experts for interviews and fast-turn media opportunities
- Exceptional writing, editing and verbal communication skills
- Ability to translate technical or complex topics for external audiences
- Strong project management, organizational and prioritization skills
- Ability to manage multiple high-profile workstreams under tight deadlines
- Sound judgment and ability to handle sensitive information and reputational issues with discretion and professionalism
- Familiarity with media monitoring, media database and analytics tools
- Ability to use data to guide decisions
- Experience with integrated social media promotion and cross-functional campaign planning
- Familiarity with accounting, consulting, finance or professional services industries preferred
- Direct people management experience preferred
Benefits:
- Comprehensive compensation and benefits package to eligible employees
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