Partner Marketing Manager
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Job Description
Partner Marketing Manager transforming partner model and executing marketing strategies for Summit's tech solutions. Collaborating across teams to enhance partner recruitment and opportunity development.
Responsibilities:
- Own the partner marketing strategy and roadmap, aligning it to the partner team’s revenue targets and partner tiering/segmentation.
- Define the partner marketing playbook which encompasses how campaigns, enablement, and comms differ by partner type (resellers, MSPs, master agents, technology alliances, etc.)
- Collaborate with the Partner organization to develop and design marketing programs to support broad partner needs and key partner accounts.
- Work directly with assigned channel partners to drive successful co-marketing initiatives, including joint campaigns, partner-driven events, and co-branded materials.
- Represent the company at key partner events, conferences, and in-field activities to foster partner and customer engagement and brand visibility.
- Work with Partner Operations team and Partner Managers to create and manage partner-facing marketing and enablement content, such as onboarding materials, partner and customer success stories and digital campaigns.
- Collaborate with the corporate marketing team to ensure content and campaigns are aligned with corporate branding, business objectives and provide measurable results.
- Own the marketing components of Summit’s Partner Relationship Management (PRM) platform to support and enable the partner community. Enablement materials include battlecards, pitch decks, solution briefs, competitive positioning, etc.
- Own partner communications cadence including newsletters, marketing calendars, program updates, etc.
- Assist with managing the partner marketing budget, including MDF/co-op fund allocation and ROI accountability.
- Have a deep understanding of partner KPIs including partner-sourced pipeline, partners-sourced revenue, partner engagement, campaign and event-level ROI, etc.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- At least 5 years of experience in marketing, ideally in the B2B tech sector and/or with a channels focus.
- Solid understanding of co-marketing strategies and experience in managing alliances and partner relationships.
- Solid cross-marketing skillset with strengths in content development, campaign design and event management.
- Experience in hosting and managing events and partner-driven initiatives.
- Excellent communication and interpersonal skills, with the ability to build strong relationships with customers, partners, and internal teams.
- Analytical mindset, with the ability to track performance and optimize campaigns for maximum ROI.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- An ability to work autonomously.
- Strong time management skills with the ability to prioritize tasks and meet deadlines consistently.
Benefits:
- Flexible Time Off
- 401k with an employer match
- free employee collocation and cloud account
- Life Insurance/Long Term Disability
- Health Insurance
- Vision Insurance
- Dental Insurance
- fun and casual work environment
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