Performance Marketing Manager
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Job Description
Performance Marketing Manager leading digital marketing strategy at Cortica. Overseeing campaigns, budgets, and analytics for healthcare marketing.
Responsibilities:
- Develop and execute the overall digital performance marketing strategy across paid search (SEM), paid social, display, programmatic, affiliate, and emerging channels.
- Oversee end-to-end campaign planning, budgeting, implementation, and optimization to meet performance KPIs such as CAC, ROAS, and conversion rates.
- Establish and manage comprehensive digital marketing budgets, ensuring efficient allocation of resources.
- Guide website content, design, and user experience initiatives.
- Lead efforts to implement SEO best practices.
- Oversee data-driven email marketing for healthcare providers.
- Utilize analytics tools to monitor performance and derive actionable insights.
- Stay ahead of digital trends and spearhead the adoption of innovative approaches and tools.
Requirements:
- 6+ years of experience in digital marketing, preferably with multi-unit and/or healthcare experience.
- Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
- Proven expertise in leading and scaling digital marketing efforts across multiple channels, including Google Ads, Meta (Facebook/Instagram), YouTube, LinkedIn, Programmatic, and more.
- Strong command of SEO, PPC advertising, social media marketing, and analytics.
- Advanced experience in digital marketing tools, including Google Analytics, A/B testing tools, CRM systems, and campaign management platforms.
- Extensive experience with Excel required for reporting purposes.
- Ability to interpret data, make data-driven decisions, and pivot strategy to improve performance and optimize ROI.
- Demonstrated experience with conversion rate optimization and digital marketing funnel management.
- Advanced knowledge of emerging digital marketing trends and technologies.
- Agency background a plus.
Benefits:
- Medical, dental, and vision insurance
- 401(k) plan with company matching and rapid vesting
- Paid holidays and wellness days
- Life insurance
- Disability insurance options
- Tuition reimbursements for professional development and continuing education
- Referral bonuses
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