Product Marketing Manager
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Job Description
Product Marketing Manager creating and executing GTM vision for Engageware’s customer engagement solutions. Influencing product strategy and developing compelling messaging for financial services market.
Responsibilities:
- Be the voice of the market for our product suite.
- Help communicate and shape product strategy while influencing the product roadmap.
- Develop compelling positioning and messaging frameworks tailored to customer segments.
- Monitor and optimize GTM programs to drive new logo acquisition.
- Create content for different stages of the buyer’s journey.
- Collaborate with marketing and design teams to develop campaign assets.
- Conduct qualitative and quantitative research to inform GTM strategy.
Requirements:
- 5 years B2B product marketing experience
- 2+ years focused on SMB/enterprise solutions in the software industry
- Excellent written and verbal communication skills
- Background in startup/scaling tech companies a plus
Benefits:
- Remote work
- Contractor position
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