Program Marketing Manager
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Job Description
Program Marketing Manager responsible for executing partner-driven demand generation for a cybersecurity firm. Collaborating on AWS MDF initiatives and optimizing campaign performance.
Responsibilities:
- Plan and execute AWS MDF-funded and partner co-marketing programs end-to-end.
- Ensure available partner funding and resources are translated into high-impact marketing initiatives.
- Run webinars, content syndication, events, and email campaigns in partnership with internal teams and external vendors.
- Oversee third-party campaign providers and ensure timely, high-quality delivery.
- Measure campaign success through MQLs, SQLs, and pipeline impact.
- Optimize campaign performance to improve return on investment.
Requirements:
- 2+ years of experience in B2B marketing, with a focus on program marketing, partner marketing, or demand generation.
- Direct experience managing MDF or co-marketing programs, with AWS experience strongly preferred.
- Experience executing multi-channel campaigns including webinars, events, content syndication, and email.
- Experience in cybersecurity, cloud, or enterprise software is strongly preferred.
- Strong project management skills with the ability to manage multiple campaigns simultaneously.
- Experience working with third-party campaign vendors and platforms.
- Data-driven mindset with experience tracking pipeline and campaign ROI.
- Familiarity with HubSpot or similar marketing automation platforms.
Benefits:
- Final compensation is set after evaluating experience and location.
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