Sales Development Representative – Data and AI
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Job Description
Sales Development Representative generating net-new Data & AI pipeline for Columbus Global. Prospecting, qualifying leads, and booking meetings through phone and email outreach.
Responsibilities:
- Cultivate opportunities and assist with development of the sales pipeline
- Generate net new pipeline
- Find accounts and contacts
- Source and enrich target lists within a defined ICP using ZoomInfo, Clay, LinkedIn Navigator and similar tools
- Identify trigger events and conduct outreach using tested cadences
- Partner with account executives to convert opportunities into sales
- Work with marketing, sales executives and subject matter experts to plan and execute business development activities
- Follow up on marketing responses, qualify leads and nurture prospects
- Drive net new business and prospecting
- Target potential customers, with a strong focus on phone-based activities
- Proactively develop and qualify sales opportunities
- Gather prospect information and provide a smooth handoff to account executives
- Execute a structured 14-day cadence across assigned target prospects and leads
- Personalize first-touch outreach based on trigger events such as acquisitions, leadership changes, expansions and ERP milestones
- Identify and target key companies with sales and practice leaders
- Demonstrate understanding of target audiences, industries and key business issues
- Conduct high-volume phone and email outreach, including 40+ calls per day, to key prospects and C-level executives
- Qualify 10–15 confirmed meetings per month once ramped
- Build knowledge of Data & AI product and consulting service offerings and develop sales skills
- Collaborate with US marketing to improve campaign success, event attendance and lead generation
- Log data in HubSpot, immediately flag hot replies and report weekly on sends, replies, meetings and knowledge gained
- Participate in sales training, webinars, product training and Columbus marketing events
Requirements:
- 2+ years as an SDR/BDR in B2B tech or professional services
- Knowledge of technology products and services
- Understanding of lead data and CRM systems
- Experience building relationships and gaining trust over the phone and by email with professionals at all levels
- Ability to show results: reply rates, meetings booked and quota history
- Excellent communication and interpersonal skills
- Technology and internet savvy
- Ability to learn software quickly
- Highly organized and self-directed business style
- Strong ability to prioritize
- Ability to interact effectively with all levels of management and other employees
- High level of enthusiasm and a strong work ethic
- Highly self-motivated
- Adaptable, professional, courteous and motivated
- Ability to work independently and as a member of a team
- Ability to handle a fast-paced environment and challenging workload
- Strong written, verbal and presentation skills
- Strong written and oral communication skills required
- Knowledge of Microsoft Office software tools such as Word, Excel and Outlook required
- Past experience working with sales and marketing systems, specifically Microsoft CRM and HubSpot desired
- Experience with solution selling in a consultative environment
- Hands-on experience with outbound sales techniques
- Experience with ERP, SaaS or software sales
- Previous Manufacturing, Process or Food Industry experience
Benefits:
- Health Insurance
- Life Insurance
- Vision Insurance
- Dental Insurance
- Short-Term Disability
- Long-Term Disability
- Paid vacation
- Sick leave
- Holidays
- 401(k)
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