Senior Brand Intelligence Manager
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Job Description
Senior Brand Intelligence Manager building brand research, listening, and measurement systems for Intapp’s enterprise software business. Turning market intelligence into marketing and go-to-market decisions.
Responsibilities:
- Own measurement, monitoring, and interpretation of brand performance across markets and audiences
- Establish research infrastructure, measurement frameworks, and analytical practices
- Design and execute brand health and perception research, including surveys, tracking studies, and ad-hoc analyses
- Maintain dashboards and reporting frameworks for Marketing leaders
- Run media and social listening programs using dedicated platforms
- Measure Intapp’s presence, competitor activity, and category trends
- Identify methodologies for strategic research questions and execute projects end to end
- Triangulate primary research, secondary data, and internal data sources into integrated intelligence and recommendations
- Partner with Creative, Communications, Product Marketing, Campaigns, and Marketing Operations
- Translate complex data into clear findings that inform storytelling, strategy, and go-to-market decisions
Requirements:
- 8+ years in market research, brand insights, or audience intelligence
- In-house experience in B2B technology, enterprise software, or AI companies
- Background in or adjacent to regulated industries such as legal, financial services, accounting, or consulting is a strong plus
- Ability to apply AI tools across the research process, including study design, data analysis, synthesis, and communication
- End-to-end quantitative research skills, including questionnaire design, sampling, data collection, analysis, and reporting
- Comfort with Excel or similar tools for data manipulation
- Experience with advanced statistical methods is a plus
- Hands-on experience with media and social listening platforms
- Ability to build measurement frameworks and generate actionable insights
- Clear, audience-aware communication skills
- Track record of research driving business decisions
- Methodologically sound research knowledge
- Comfort working in a newly established function and creating impact without a playbook
- Advanced degree in Market Research, Marketing Science, Statistics, or a related quantitative discipline is a plus
- Demonstrated quantitative expertise gained through practice
- Experience at a vertical SaaS company serving professional services or highly regulated industries
- Experience conducting research for thought leadership programs
- Comfort working in a matrixed organization and influencing without authority
Benefits:
- Professional development opportunities
- Reimbursement for training and continuing education
- Complimentary lunches
- Fully stocked kitchens
- Comprehensive wellness programs
- Flexible time off programs
- Family-formation benefits
- Paid volunteer time off
- Donation matching program
- Modern, connected, flexible work environment
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