Senior Demand Generation Manager – Global Campaigns
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Job Description
Senior Demand Generation Manager responsible for full-funnel programs in Europe at a profitable, fully remote payout company. Collaborating across teams to optimize campaigns for strategic markets.
Responsibilities:
- Build and activate strategic multi-channel plans tailored to Europe that support the buyer’s journey from awareness to consideration to deal open.
- Create a land and expand motion to test for market viability in EMEA, APAC & LATAM.
- Deploy and manage demand generation campaigns across a couple customer segments.
- Drive continuous improvement through testing and performance optimization to achieve click, conversion, deal, and ROAS targets.
- Partner cross-functionally with product marketing, content marketing, web, and the demand gen team to develop performant ad creative & landing pages that maximize impact.
- Partner directly with SDRs to educate on demand gen campaigns and build a feedback loop that supports deal growth
Requirements:
- 7+ years running international demand generation campaigns that drive results
- Experience running land and expand campaigns in new markets
- A proactive approach to monitoring performance and adjusting tactics to make campaigns successful
- Agility and speed in testing new channels to drive brand awareness, engagement, and conversion
- Proven success working with cross-functional teams to drive value and results
- An eye for detail and a transparent written and verbal communication style
- Multilingual is a plus (French, Spanish, German)
Benefits:
- We’re profitable with plenty more opportunity ahead, which is good news for your career growth.
- We offer competitive pay, equity and benefits.
- We're a fully remote company.
- We’ve got smart people and a great culture. See our **__company handbook__**.
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